- Are You Positioned For Permanent Advertising Contraction?
Online Spin, dave.b , Max Kalehoff - Friday, December 7, 2007
Economic cycles are a fact of life in the advertising business. It ...
- Pain Over Complexity Will Drive Advertising Innovation
Online Spin, dave.b , Max Kalehoff - Friday, November 30, 2007
One of the most difficult tasks in life is to boil ...
- Beautiful Thanksgiving Sarcasm
Online Spin, dave.b , Max Kalehoff - Friday, November 23, 2007
Max has a blast from the past: an essay he wrote ...
- I Joined A Startup
Online Spin, dave.b , Max Kalehoff - Friday, November 16, 2007
Big changes in life are inevitable, especially in the interactive business. ...
- The Cost Of Advertising For Consumers
Online Spin, dave.b , Max Kalehoff - Friday, November 9, 2007
"What is your message, really?" That was a critical and well-timed questi ...
- We're All Suckers For Narratives
Online Spin, dave.b , Max Kalehoff - Friday, November 2, 2007
According to a three-year study by the Advertising Research Foundation and t ...
- Fiber Optic Internet: Yes Or No?
Online Spin, dave.b , Max Kalehoff - Friday, October 26, 2007
"Dear Max A. Kalehoff: I bet you remember the first time y ...
- A Compelling Pitch For My Attention
Online Spin, dave.b , Max Kalehoff - Friday, October 19, 2007
"You have no idea who I am, I haven't taken the ti ...
- Are You Suffering From Socialnetworkitis?
Online Spin, dave.b , Max Kalehoff - Friday, October 12, 2007
"I just don't have time for all these social networks!" the he ...
- Our Bias Toward That Which Is False
Online Spin, dave.b , Max Kalehoff - Friday, October 5, 2007
Did you know that Saddam Hussein was directly involved in planning t ...
- When Media Specialization Becomes Liability
Online Spin, dave.b , Max Kalehoff - Friday, September 28, 2007
This week at OMMA New York I participated in the "emerging metric ...
- What Is Influence?
Online Spin, dave.b , Max Kalehoff - Friday, September 21, 2007
What is influence? "That's the million dollar question," Duncan Watts, professor ...
- The Future of News Is 'Small'
Online Spin, dave.b , Max Kalehoff - Friday, September 14, 2007
What will newspapers look like in 2020? That's the burning question the ...
- Consumers To Advertisers: Benefit Us Or Else!
Online Spin, dave.b , Max Kalehoff - Friday, September 7, 2007
One year ago, I asserted that companies were addicted to advertising. T ...
- CGM, Interactive Crucial To Car Shopping
Online Spin, dave.b , Max Kalehoff - Friday, August 31, 2007
Forrester Research reported this month that 29% of new-vehicle shoppers view automoti ...
- The Disparity In Online Spending Is A Good Thing
Online Spin, dave.b , Max Kalehoff - Friday, August 24, 2007
At the end of the day, I have one overarching question: W ...
- Pure Viral Marketing - A Pipe Dream?
Online Spin, dave.b , Max Kalehoff - Friday, August 17, 2007
With traditional mass marketing losing effectiveness amid splintering audiences and rising cost ...
- Freakonomics Sparks Debate Over Partial RSS Feeds
Online Spin, dave.b , Max Kalehoff - Friday, August 10, 2007
Freakonomics, the addictive blog examining the "hidden-side-of-everything," just partnered with The N ...
- Please, No More Friends!
Online Spin, dave.b , Max Kalehoff - Friday, August 3, 2007
"A friend is a present you give to yourself," read a fortu ...
- The "User" Is Dead, But What About The Consumer?
Online Spin, dave.b , Max Kalehoff - Friday, July 27, 2007
I declare the "user" dead! Except there's one slight problem: I can ...
- Marketers Can Buy Buzz
Online Spin, dave.b , Max Kalehoff - Friday, July 20, 2007
Can marketers "buy" buzz? Yes, sort of! A just-released study found th ...
- Bloggers Ponder Google's RSS Syndication Stats
Online Spin, dave.b , Max Kalehoff - Friday, July 13, 2007
Last week Google's recently acquired Feedburner, one of the leaders in R ...
- Capturing That Great Brand Moment
Online Spin, dave.b , Max Kalehoff - Friday, July 6, 2007
Have you ever been on an awesome thrill ride at an amuseme ...
- What Motivates IPhone Buzz?
Online Spin, dave.b , Max Kalehoff - Friday, June 29, 2007
So what motivates the big blog buzz over the iPhone? Several compa ...
- Do Real-Time Analytics Stifle Decisions?
Online Spin, dave.b , Max Kalehoff - Friday, June 22, 2007
Do you suffer from data addiction? Do you get all kooky wh ...
- Deconstructing Facebook
Online Spin, dave.b , Max Kalehoff - Friday, June 15, 2007
Have you noticed a massive surge on Facebook lately, since it open ...
- Top-Ten Principles of Consumer-Generated Advertising Campaigns
Online Spin, dave.b , Max Kalehoff - Friday, June 8, 2007
Superbowl XLI was a beehive of advertising inspired by consumer participation. Fo ...
- Why Pornographers And Gamblers Are Good For Second Life
Online Spin, dave.b , Max Kalehoff - Friday, June 1, 2007
The underworlds of porn and gambling are likely to go down ...
- Six Months Into Fatherhood: What's Changed?
Online Spin, dave.b , Max Kalehoff - Friday, May 25, 2007
While most in our business have been allocating attention to all t ...
- Why All Marketing People Should Blog
Online Spin, dave.b , Max Kalehoff - Friday, May 18, 2007
While I don't label myself a blogger -- it's something I d ...