- Microsoft Buys Marketing Automation firm MarketingPilot
Around the Net in Email, editor - Wednesday, October 17, 2012
Microsoft announced today its acquisition of marketing automation firm MarketingPilot for ...
- Cinegif Teams with PulseConnect to Bring Animated GIFs to Email Marketing
Around the Net in Email, editor - Wednesday, October 17, 2012
Cinegif, a technology company known for its software for converting video cli ...
- Gilt Group, Forrester, Nationwide and Michael J. Fox Talk Marketing with Data at ExactTarget Connections Conference
Around the Net in Email, editor - Wednesday, October 17, 2012
ExactTarget's Connections conference kicked off yesterday in Indianapolis. Speakers from Gilt Grou ...
- Message Bus Raises $11M For Cloud Email in the Enterprise
Around the Net in Email, editor - Wednesday, October 17, 2012
Cloud messaging provider MessageBus has closed on a $11 million funding rou ...
- Weekly Retailer Email Volume Up 22% From Last Year
Around the Net in Email, editor - Tuesday, October 16, 2012
Online retailers sent their subscribers an average of 4.1 messages last wee ...
- Gartner Accepting Nominations for the 2013 Gartner and 1to1 Media CRM Excellence Awards
Around the Net in Email, editor - Tuesday, October 16, 2012
Gartner, Inc. and 1to1 Media are now accepting nominations for the Gartn ...
- Mobile Email Tap Errors Result in 28% Lower Conversion Rate
Around the Net in Email, editor - Tuesday, October 16, 2012
Speaking at DMA 2012 this week, Worldata CEO Jay Scheweldeson presented conversi ...
- ExactTarget Announces MobilePush to Deliver Messages to Mobile Apps
Around the Net in Email, editor - Tuesday, October 16, 2012
ExactTarget announced today its forthcoming MobilePush application, which allows marketers to deliv ...
- DMA Launches Institute to Challenge Regulation of Consumer Data
Around the Net in Email, editor - Tuesday, October 16, 2012
The Direct Marketing Association announced the formation of the Data-Driven Marketing Institu ...
- Top 5 Best Practices for Changing a Newsletter's Sending Address
Around the Net in Email, editor - Tuesday, October 16, 2012
Changing the sender of a newsletter or other email subscription can ...
- New StrongMail Release Includes CRM Features
Around the Net in Email, editor - Monday, October 15, 2012
StrongMail today announced the release of MessageStudio 7.1, enhanced with new C ...
- UNC Professor To Explain His Year-Long Divesture From Email In Talk This Week
Around the Net in Email, editor - Monday, October 15, 2012
Anyone who has emailed Paul Jones, a professor at UNC-Chapel Hill, sin ...
- Study Finds Email Open Rates Plummet The Longer They Sit in the Inbox
Around the Net in Email, editor - Monday, October 15, 2012
New research from GetResponse has found that an email's open rate ...
- ExactTarget's Pardot Acqusition Reflects Maturing Market
Around the Net in Email, editor - Monday, October 15, 2012
ExactTarget's $95.5 million acquisition of marketing automation company Pardot last week reflec ...
- Political Candidates Overload the Inbox
Around the Net in Email, editor - Monday, October 15, 2012
Politicians may write the laws that govern the country, but they mu ...
- Using Customer Behaviors to Get Your Content Strategy Right
Around the Net in Email, editor - Monday, October 15, 2012
Automated emails that are triggered by an action (such as subscribing ...
- J.C. Penney Email Offer Suggests Reversal on Coupon Strategy
Around the Net in Email, editor - Friday, October 12, 2012
After J.C. Penney has publicly jettisoned its coupon strategy after finding th ...
- Gmail Accused of Violating California Invasion of Privacy Act
Around the Net in Email, editor - Friday, October 12, 2012
Google faces another privacy related lawsuit this week, as two plaintiffs ha ...
- 80% of Consumers Say Email Influences Online Holiday Shopping
Around the Net in Email, editor - Friday, October 12, 2012
Any retailer already knows that email influences online holiday shopping. Well n ...
- Facebook's Custom Audience Ads Based on Email Addresses Show Early Success
Around the Net in Email, editor - Friday, October 12, 2012
Facebook launched Custom Audience Ads three weeks ago, allowing marketers to retarg ...
- 3 Key Mobile Email Strategies for the Holidays
Around the Net in Email, editor - Friday, October 12, 2012
Last year, 18% of shoppers made purchases on mobile phones, a figu ...
- Email's Share of Online Advertising Revenue Declines in First Half of 2012
Around the Net in Email, editor - Thursday, October 11, 2012
The IAB released online advertising industry revenues for the first half ...
- iContact Tops Website Magazine's List of Top 50 Email Service Providers
Around the Net in Email, editor - Thursday, October 11, 2012
Website Magazine today published its list of the top 50 Email Servi ...
- ExactTarget Spends $116 Million to Acquire Pardot and iGoDigital
Around the Net in Email, editor - Thursday, October 11, 2012
ExactTarget announced today its acquisition of marketing automation company Pardot for $ ...
- SPF, DKIM and DMARC Combat Email Fraud, But Do Not Eliminate It
Around the Net in Email, editor - Thursday, October 11, 2012
SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Messa ...
- How Email Marketing is Valuable in SEO
Around the Net in Email, editor - Thursday, October 11, 2012
Email marketing may be the least sexy topic in the search wor ...
- Retailers Sent 15.5 Promotional Emails to Customers in September, Up 15% from 2011
Around the Net in Email, editor - Wednesday, October 10, 2012
Retailers sent their customers over 15.5 promotional emails in September, an increa ...
- Unroll.me Collects and Organizes Inbox Graymail
Around the Net in Email, editor - Wednesday, October 10, 2012
Graymail - those newsletters and daily deal alerts you signed up f ...
- South Carolina Court Rules that Opened Email May Not Be Private
Around the Net in Email, editor - Wednesday, October 10, 2012
A South Carolina Judge has ruled that email that has been op ...
- Marketers Not Yet Leveraging Mobile's Relationship Potential
Around the Net in Email, editor - Wednesday, October 10, 2012
A new study by the CMO Council found that 51% of markete ...