- Build Versus Buy
Email Insider, editor , David Baker - Monday, March 17, 2008
Today's column is themed with the Webinar that Datran Media and Aven ...
- How To Develop Good Triggered Email Programs
Email Insider, editor , David Baker - Monday, March 3, 2008
The perfect email is one that is relevant to the consumer. Righ ...
- Perspective After Time Off
Email Insider, editor , David Baker - Monday, February 25, 2008
After two weeks out of the loop, listening to very little abo ...
- Testing: What Do You Really Learn?
Email Insider, editor , David Baker - Monday, February 11, 2008
In the world of email marketing and marketing in general, everyone lov ...
- Four Different Ways Of Looking At Engagement
Email Insider, editor , David Baker - Monday, February 4, 2008
What does engagement really mean to an interactive marketer? This is t ...
- Giving The Gift
Email Insider, editor , David Baker - Monday, January 21, 2008
When was the last time you gave to a charitable organization? N ...
- How Long Is A Customer Lifecycle?
Email Insider, editor , David Baker - Monday, January 14, 2008
If you are a legacy brand that has evolved in the 20 ...
- What Really Makes An Email Program Click
Email Insider, editor , David Baker - Monday, January 7, 2008
Happy New Year to all! Since this is my first column ...
- Preference Centers And Targeting
Email Insider, editor , David Baker - Monday, December 17, 2007
While the concept of an online consumer preference center is a gre ...
- Zero-Calorie Email
Email Insider, editor , David Baker - Monday, December 10, 2007
Email has become overused by many marketers and over-"stuffed," as I li ...
- Triggered Messaging 101
Email Insider, editor , David Baker - Monday, December 3, 2007
Are you contemplating taking on behavioral targeting and optimizing customer touch poin ...
- Black Friday And Cyber Monday
Email Insider, editor , David Baker - Monday, November 26, 2007
There was a considerable build-up to Black Friday and the weekend's shoppin ...
- Things To Talk About In The Email Marketing Space
Email Insider, editor , David Baker - Monday, November 19, 2007
Your daily schedule probably rarely allows you to read more than ...
- Acquisition, Activation, Cultivation And Conversion
Email Insider, editor , David Baker - Monday, October 29, 2007
This is a common sales lifecycle for most marketers from a busine ...
- Great Email Creative
Email Insider, editor , David Baker - Monday, October 22, 2007
The theme of this week's column focuses on what makes email creati ...
- The Chemistry Of An Email Team
Email Insider, editor , David Baker - Monday, October 15, 2007
While each organization is unique in its needs, cultures, budgets and foc ...
- Top Five Reasons To Communicate With Your Customers
Email Insider, editor , David Baker - Monday, October 1, 2007
I don't think we have enough fun with email these days, ...
- 'Man With One Chopstick Go Hungry'
Email Insider, editor , David Baker - Monday, September 24, 2007
We think we live in a world of accountability - a wor ...
- The Purchasing Tumbler
Email Insider, editor , David Baker - Monday, September 17, 2007
In a 2006 study by Yahoo and OMD called the "Long a ...
- Email Marketing At OMMA East
Email Insider, editor , David Baker - Monday, September 10, 2007
I work in a world where email is such a small pa ...
- How Do You Measure Customer Satisfaction?
Email Insider, editor , David Baker - Monday, August 20, 2007
We are driven by customers, we react to feedback, and we bui ...
- Transactional Message With A Promotional Spin
Email Insider, editor , David Baker - Monday, August 13, 2007
There are "marketing-related" emails and there are "transactional" emails -- and ofte ...
- Managing Opt-Outs
Email Insider, editor , David Baker - Monday, August 6, 2007
There are many schools of thought surrounding how to manage opt-outs. Wi ...
- Getting The Most Out Of Our Professional Groups
Email Insider, editor , David Baker - Monday, July 30, 2007
Last week, a couple of my colleagues had a disagreement about t ...
- Incorporate Testing Into Your Game Plan
Email Insider, editor , David Baker - Monday, July 23, 2007
If you are like most marketers, you are hard-pressed simply to pl ...
- The Generation Changes
Email Insider, editor , David Baker - Monday, July 9, 2007
There is an interesting article in the current issue of Harvard Busine ...
- Giving Thanks To The Channel
Email Insider, editor , David Baker - Monday, June 25, 2007
A few years ago I wrote an article on giving thanks ...
- Five Guidelines For The Customer Experience
Email Insider, editor , David Baker - Monday, June 18, 2007
While the email landscape is changing and becoming more challenging to deliv ...
- Your Share Of Voice, And Other Vital Metrics
Email Insider, editor , David Baker - Monday, May 21, 2007
How many email marketers participate in this share of voice discussion? Yo ...
- Happy Mother's Day From Your Son!
Email Insider, editor , David Baker - Monday, May 14, 2007
How do you explain to your mother what you do for ...