- Email Isn't Going Away, But It Will Change!
Email Insider, editor , David Baker - Sunday, May 6, 2007
Recently I heard that email as an industry is worth $10 billio ...
- Authentication And Online Trust Summit
Email Insider, editor , David Baker - Monday, April 30, 2007
I thought this update from Pivotal Veracity from the Authentication and Onli ...
- Top Reads For The Email Marketer
Email Insider, editor , David Baker - Monday, April 23, 2007
After spending the last three weeks at a client summit, on vacati ...
- Happy Birthday To Me
Email Insider, editor , David Baker - Monday, April 9, 2007
I'm now a member of the 40+ club, and my new stat ...
- What's Fun About Email Marketing?
Email Insider, editor , David Baker - Monday, March 26, 2007
We talk about best practices, we talk about learning but rarely ...
- Five Keys To Selecting An ESP
Email Insider, editor , David Baker - Monday, March 19, 2007
My team has seen at least five RFPs this year alone specif ...
- Email Acquisition: Feedback From The Experts
Email Insider, editor , David Baker - Monday, March 12, 2007
To add to last week's article on email acquisition, I interviewed vario ...
- Email Acquisition 2.0
Email Insider, editor , David Baker - Monday, March 5, 2007
Email acquisition is called many things in today's world. Terms you m ...
- Understanding Authentication: A Simple Analogy
Email Insider, editor , David Baker - Monday, February 26, 2007
I am often approached by marketers who want to understand email authenticatio ...
- Before It's Too Late: Just-In-Time Information
Email Insider, editor , David Baker - Monday, February 19, 2007
The notion of Just-in-time (JIT) information is not new. It evolved fr ...
- What Makes Email Competitive Analysis Important
Email Insider, editor , David Baker - Monday, February 12, 2007
As I love to say, we marketers have a tendency to re ...
- Mismatched Expectations
Email Insider, editor , David Baker - Monday, February 5, 2007
What type of loyalty or relationship do you or can you ha ...
- How Much Is An Email Address Worth To Your Business?
Email Insider, editor , David Baker - Monday, January 29, 2007
On the surface of it, measuring the value of email marketing ...
- Landing Page And Site Optimization
Email Insider, editor , David Baker - Monday, January 22, 2007
You create a great email program, you optimize creative, timing and targetin ...
- Best Practices Are Not A Crutch
Email Insider, editor , David Baker - Monday, January 15, 2007
I'm as guilty as every other strategist or consultant in our spa ...
- Creative Workshop For E-mail Marketers
Email Insider, editor , David Baker - Monday, January 8, 2007
Creative e-mail marketing is not just about pretty pictures or clever cop ...
- The Simple Truth About Personalization
Email Insider, editor , David Baker - Monday, December 18, 2006
Many e-mail columnists and leaders in the industry talk about the pow ...
- Strategic Takeaways From The Email Insider Summit
Email Insider, editor , David Baker - Monday, December 11, 2006
It can be dangerous to go high atop a mountain with ...
- Recruiting In The E-mail Marketing World
Email Insider, editor , David Baker - Monday, December 4, 2006
As I was getting ready to bask in the bright snow ...
- Don't Believe Everything You Hear
Email Insider, editor , David Baker - Monday, November 20, 2006
Debunking e-mail myths and legends. ...
- Complex E-mail Programs Or Simple Truths?
Email Insider, editor , David Baker - Monday, November 13, 2006
As the saying goes, "you are a product of your looking glass ...
- Merging Web Analytics With E-mail
Email Insider, editor , David Baker - Monday, November 6, 2006
What a hot topic. Who wouldn't want to see the behavior ...
- Key Performance Indicators For E-mail Programs
Email Insider, editor , David Baker - Monday, October 30, 2006
I wrote an article a few weeks ago that spoke to t ...
- Who's In Control Of Your E-mail Program?
Email Insider, editor , David Baker - Monday, October 23, 2006
They say a picture is worth a thousand words. How about ...
- New Announcements, New Beginnings
Email Insider, editor , David Baker - Monday, October 16, 2006
The Direct Marketing Association Conference hit my lovely town of San Francis ...
- Top Ten Tips For The Holiday Season
Email Insider, editor , David Baker - Monday, October 9, 2006
Tips are often fun to read, yet hard to implement. Just rememb ...
- Simplify Your E-mail Marketing Programs
Email Insider, editor , David Baker - Monday, October 2, 2006
For today, I'm here to help simplify your life. (Well, at lea ...
- E-mail: Let's Not Take It 'Personal'
Email Insider, editor , David Baker - Monday, September 25, 2006
The discussions I have these days are rarely about whether e-mail ...
- The Decisions You Will Face In The Future
Email Insider, editor , David Baker - Monday, September 18, 2006
On one hand, I get excited about the inspired growth of e-ma ...
- How The World Changes
Email Insider, editor , David Baker - Monday, September 11, 2006
If you've ever done work for an auto manufacturer, you would certain ...
