- The Audience May Be Fragmented, But Your Marketing Effort Shouldn't Be
Online Media Daily, mackenzie , Ted Shergalis - Tuesday, July 7, 2009
As consumers' time and attention gets divided and sub-divided across an expandi ...
- Clarity = Results
Notes from the Digital Frontier, mackenzie - Thursday, January 10, 2008
As a design student in my senior year I am constantly ...
- Watching ads . . . and enjoying them!
Notes from the Digital Frontier, mackenzie - Wednesday, December 19, 2007
Last night I came across a great commercial. Not sure it's n ...
- Anyone for Tennis?
Data and Targeting Insider, mackenzie , Ted Shergalis - Friday, July 1, 2005
Roger Federer steps up to the baseline. He checks the ball ...
- Cookies Are Like Barcodes
Data and Targeting Insider, mackenzie , Ted Shergalis - Friday, April 8, 2005
In the ever-increasing dialogue surrounding cookies and consumer habits or attitudes towar ...
- Searching for Second Chances
OMMA Magazine, mackenzie , Ted Shergalis - Tuesday, December 1, 2009
In a tight market, sem pros need more of an edge th ...
- When Algorithms Collide
OMMA Magazine, Ace , mackenzie , Ted Shergalis, Leon Zemel - Thursday, October 29, 2009
The online advertising marketplace has seen its fair share of arms race-li ...
