Last night I came across a great commercial. Not sure it's new in the industry, but it's new to me and it was fascinating. The entire commercial was a headshot of a model. The headshot transformed from before hair, make-up, lighting, and photoshopÃ¢â‚¬Â¦to after. The transformation was unbelievable. I was almost unable to remember what the modelÃ¢â‚¬â„¢s face looked like only 50 seconds earlier. The commercial ended with the wordÃ¢â‚¬â„¢s Ã¢â‚¬Å“No wonder our perception of beauty is distorted.Ã¢â‚¬Â While the commercial was airing, a pop-up entered the bottom left corner; the agency, production, and director of the commercial were listed. As it turns out, the commercial was on Firebrand.
Firebrand is sort of the Ã¢â‚¬Å“YouTubeÃ¢â‚¬Â for the best tv commercials. Now, I realize a program of only commercials is not for everyone. But, I ended up watching a full half hour of Firebrand because it was actually pretty entertaining. Firebrand basically filters out all the crap, and includes only what they consider to be the Ã¢â‚¬Å“hottest spots on television.Ã¢â‚¬Â Firebrand has no original content, just tv ads created by top directors and agencies.
I canÃ¢â‚¬â„¢t really see myself visiting Firebrand.com to watch commercials one after the other on a regular basis . . . but I also wasnÃ¢â‚¬â„¢t expecting to spend a full half
hour of my evening watching commercials and enjoying them either. Interesting.