Susan Manber

Articles by Susan All articles by Susan

• Shifting the Paradigm from Patient Centered to Patient Led in Brand Insider on 01/22/2025
  

  Susan Manber, Chief Patient Officer from Publicis Health gives advice on how pharma and healthcare marketers can include underserved communities to be part of the solution from the beginning of the healthcare journey.

• Shifting the Paradigm from Patient Centered to Patient Led in Brand Insider on 11/12/2024
  

  Susan Manber, Chief Patient Officer from Publicis Health gives advice on how pharma and healthcare marketers can include underserved communities to be part of the solution from the beginning of the healthcare journey.

• The Nuances Of Human Reality In Healthcare Marketing in Marketing: Health on 09/30/2016
  

  As we mark the 20th anniversary of DTC, while so much has changed in contemporary marketing strategy, the nuances of human reality are more important than ever to consider. Some of the most effective healthcare marketing cases are based on a simple insight where a small shift in perspective made a huge difference in impact. They have what a valued client once called "the rock in the snowball" - a simple, powerful idea that made you look at the brand in a fresh way.

• Finding Humanity At The Intersection Of Health And Technology in Marketing: Health on 04/10/2015
  

  Over the last few months, there's been increasing excitement around the innovations in health tech. You know health tech is at critical mass when it hits center stage at SXSW, and the Apple ResearchKit introduction promises to bring together personal healthcare data from a huge proportion of the population. With all the hubbub around the latest innovations, it's important to identify the human stories at the center of the technology, which supports why the technology isn't only inevitable, but necessary.

• The Benefit Of Experience in Marketing: Health on 05/09/2014
  

  I thought I knew something about oncology. After all, as the head of planning for a healthcare brand agency, I had helped to win and launch some significant new brands tapping into the emergence of biomarker testing and immuno-oncology. And just six months before, I had lost my mother to lung cancer.

• Why Are Moms Hyperdigital? Hint: Baby's Health in Marketing: Health on 11/11/2011
  

  We've all seen the data. Moms, and new moms in particular, are the most digital-savvy audience. Moms are significantly more likely to have smartphones, blogs and Twitter feeds. Our media director calls this trend "baby down, power on." In fact, 90% of moms are online.

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