- Helping Hollywood Tell Honest Stories
Marketing: Entertainment, Alison Hill - Thursday, April 2, 2015
As a person in recovery, I'm an avid fan of shows li ...
- Entertaining With Class: Marketing Entertainment Properties In School
Marketing: Entertainment, Alison Hill - Thursday, March 5, 2015
As I know from experience, entertainment properties aimed at children can prese ...
- The Media, The Message: Communicating In Or Out Of A Crisis
Marketing: Entertainment, Alison Hill - Thursday, February 5, 2015
Hundreds of print, online, and broadcast stories have been filed about t ...
- Resolutions - 'That's Entertainment' Edition
Marketing: Entertainment, Alison Hill - Friday, January 2, 2015
New Year's resolutions tend to be super-personal. I mean, obviously. We crea ...
- When The Student Becomes The Teacher
Marketing: Entertainment, Alison Hill - Thursday, December 4, 2014
One of the joys of teaching a college course is the chan ...
- Go Pro
Marketing: Entertainment, Alison Hill - Monday, November 10, 2014
How to put an athlete into play for your brand. ...
- The Power Of Boo!
Marketing: Entertainment, Alison Hill - Thursday, October 16, 2014
Marketing haunted houses and things that go bump in the night. ...
- Find Your Niche: Lessons From A Widescreen Film Festival
Marketing: Entertainment, Alison Hill - Thursday, September 18, 2014
Years ago, I represented something called "The Widescreen Film Festival" at t ...
- Statements Of Fact
Marketing: Entertainment, Alison Hill - Thursday, August 21, 2014
How celebrities can do a good job at delivering bad news. ...
- The Comedy Campaign: Marketing Brands With Humor And Hubris
Marketing: Entertainment, Alison Hill - Thursday, July 17, 2014
You might know Mark Malkoff as the guy who visited and consum ...
- Branding That Fits Celebrities To A Tee
Marketing: Entertainment, Alison Hill - Thursday, June 19, 2014
I've written before about the value of associating your brand with ...
- A Word On Words: Think Before You Write!
Marketing: Entertainment, Alison Hill - Friday, May 16, 2014
At the beginning of my career in PR, I had two boss ...
- Alert The Social Media: A Quick Guide For Newbies (And Socialphobes)
Marketing: Entertainment, Alison Hill - Thursday, April 17, 2014
Everybody is talking about it. All the cool people are doing i ...
- Totaling Up The Value of PR
Marketing: Entertainment, Alison Hill - Thursday, March 20, 2014
Over the years, I've been asked by numerous entertainment clients to provi ...
- Hitch Your Campaign To A Star
Marketing: Entertainment, Alison Hill - Thursday, February 20, 2014
Using celebrities to promote your brand ...
- Go For The (DVD) Burn: Fitness Videos Are The New Entertainment
Marketing: Entertainment, Alison Hill - Thursday, January 16, 2014
The day I found out I was pregnant, I started collecting Disn ...
- Wake Me Up Before You Indiegogo: Secrets of Successful Crowdsourcing
Marketing: Entertainment, Alison Hill - Thursday, December 19, 2013
Ever wondered about the secret to a successful Kickstarter or Indiegogo campaign-w ...
- The Blog's The Thing
Marketing: Entertainment, Alison Hill - Thursday, November 21, 2013
Marketing with the help of smart-and connected-bloggers. ...
- Wanted: PR Pro With Mad Social Media Skillz
Marketing: Entertainment, Alison Hill - Thursday, October 17, 2013
Before I started my own PR company, in the days when ...
- Chasing The Muse: Secrets Of Newfound Creativity
Marketing: Entertainment, Alison Hill - Thursday, September 19, 2013
All of us whose jobs involve writing-whether copywriting, press releases, or t ...
- The ABCs Of TCA
Marketing: Entertainment, Alison Hill - Thursday, August 15, 2013
Summertime, and the livin' is easy-unless you happen to be a ...
- Harnessing Star Power: Insider Tips From A Casting Director
Marketing: Entertainment, Alison Hill - Thursday, July 18, 2013
The first time we met was at the 50th Anniversary celebration ...
- Driving Licenses: 5 Marketing Ploys That Really Work At The Licensing Show
Marketing: Entertainment, Alison Hill - Thursday, June 20, 2013
It was a spur-of-the-moment decision. Earlier this week, my business partner, J ...
- 50th Anniversary Looks Bright For Rudolph The Red-Nosed Reindeer
Marketing: Entertainment, Alison Hill - Thursday, May 16, 2013
Character Arts keeps the brand fresh and forward-thinking. ...
- ... And Don't Call Me Baby: Marketing To Today's Women
Marketing: Entertainment, Alison Hill - Thursday, April 18, 2013
She's held slumber/book parties in Nordstrom stores around the country for t ...
- Marketing Documentaries Today: Two Radically Different Takes On A Reel Challenge
Marketing: Entertainment, Alison Hill - Thursday, March 21, 2013
Can documentary filmmakers rely on their film's subject matter to be i ...
- Recovery, Hope, And Hollywood
Marketing: Entertainment, Alison Hill - Thursday, February 21, 2013
Entertainment marketers love to associate their brands with nonprofit causes: The brand ...
- Stars In Our Eyes: The SAG Awards Is The Standout Performer This Season
Marketing: Entertainment, Alison Hill - Thursday, January 17, 2013
Some viewers and even industryites out there might hit awards show burn-o ...
- Have Yourself A Sober Little Christmas!
Marketing: Entertainment, Alison Hill - Thursday, December 20, 2012
Last January, I rang in the New Year with a look ...
- It's The Great Kahuna-Charlie Brown!
Marketing: Entertainment, Alison Hill - Thursday, November 15, 2012
Everything I know I learned from Peanuts. ...