- Selling History, Humor And Cartoons
Marketing: Entertainment, Alison Hill - Thursday, October 18, 2012
How do you market a book that combines serious history, irreverent humo ...
- Called On The Carpet
Marketing: Entertainment, Alison Hill - Monday, September 24, 2012
How to have a winning awards season ...
- SCORE-ing Great Advice
Marketing: Entertainment, Alison Hill - Thursday, August 16, 2012
Executive volunteers help entrepreneurs grow their businesses. ...
- Making A Fortune: Journalist Foresees Sweet Future In Chinese Cookies
Marketing: Entertainment, Alison Hill - Thursday, July 19, 2012
Today, I'd like to introduce you to another clever and creative care ...
- The Art Of The Sell (Part 2): Winding Up For The Pitch
Marketing: Entertainment, Alison Hill - Thursday, June 21, 2012
Hey, all you Shonda Rhimeses and Jerry Bruckheimers in the making: ...
- The Art Of The Sell: Winding Up For NATPE's PitchCon
Marketing: Entertainment, Alison Hill - Thursday, May 31, 2012
I know this is a marketing entertainment column, and my expertise ...
- Marketing The Core Self: CW Speechwriter Brings Positive Thinking To Hollywood
Marketing: Entertainment, Alison Hill - Tuesday, May 15, 2012
I've been called a lot of things in my 25-year PR career-so ...
- The Future Of Retro: Captain Planet And The Power Of Social Media
Marketing: Entertainment, Alison Hill - Thursday, April 19, 2012
The nature of trends is to die out-especially on television. So la ...
- The 'Toon That Roared
Marketing: Entertainment, Alison Hill - Thursday, March 15, 2012
How a kids' network spoke up against bullying ...
- Brand Aid: Turning A Personality Into A Memorable Brand
Marketing: Entertainment, Alison Hill - Thursday, February 16, 2012
It's awards season-which means we're seeing a lot of Brand Clooney, Bra ...
- Marketing + Licensing: BFFs In An ROI World
Marketing: Entertainment, Alison Hill - Thursday, January 19, 2012
Marketing costs, licensing earns-at least, that used to be the conventional wisdo ...
- New Year, New Realities: Selling Recovery TV
Marketing: Entertainment, Alison Hill - Thursday, December 22, 2011
As the New Year approaches, many of us are thinking about h ...