Amit AvnerMember since June 2016
Amit Avner is the founder and CEO of Taykey, an audience company that analyzes hundreds of millions of data points per day to discover what’s trending for audiences and how those interests change over time. Our solutions provide companies with intelligence surrounding the brands, people, products, and events most relevant to their target audiences and the ability to automatically align their digital advertising with those trends in real time. Founded in 2009, the company is headquartered in New York with offices in Herzliya (Israel) and San Francisco. Learn more at www.taykey.com or visit www.taykey.com/trendpulse for a sample of Taykey’s real-time audience insights.
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- Why Relevant Is The New Premium For Programmatic Buying in
Real-Time Daily on
There's a good reason why marketers have jumped on the programmatic bandwagon and plan to spend more. The programmatic channel offers a highly efficient way to reach audiences at scale. That's certainly good enough if you're a direct-response advertiser. But for brands looking to build awareness and drive engagement, inventory quality and relevance matter a great deal. Brand-safe often isn't good enough.
- Brands Are Missing Advertising Opportunities During the Year's Most-Watched Events in
Engaging in real-time advertising can broaden brands' efforts to best reach the audiences that are actively following these events through social media and other platforms. Real-time advertising can also help brands reach new audiences that wouldn't have come into contact with their million-dollar game time spot.
- Social Data Unleashes Ad, Marketing Power in
Online Media Daily on
For social media advertising to become truly integrated and a powerful part of marketers' successes, it's time to move beyond limited "social campaigns" and begin integrating social data.
- Unlock The Flock And Nix The Demographics in
Metrics Insider on
In today's day and age, people online have very short attention spans. Everything is being shared very quickly -- and disappearing just as fast -- whether a funny CollegeHumor video, a piece of spicy news or even a Republican candidate's video. Online behavior is very similar to flock behavior -- people flock to topics and quickly forget about them. This flock mentality renders demographic targeting virtually useless. People are no longer as static as they used to be. No one can be just an "18-year-old who loves music and parties," because that's not dynamic enough to represent how online works.