Search by name, company, title, location, etc.

Schoeneck Heidi

Member since March 2012Contact Schoeneck

Heidi has a holistic marketing background with over 15 years of experience in brand advertising, digital, promotional, retail, and direct marketing— but has found her true calling within Shopper Marketing. She has worked on many Fortune 100 brands, both in the US and Globally. And holds over 20 industry awards to underscore her expertise. Just before joining Geometry and leading the Team Unilever Shopper business, Heidi led the P&G creative team at Arc Worldwide/Leo Burnett— inspiring shopper activation ideas for the health, beauty, scale and retail design pillars. (And adding a few more awards to her roster.

Articles by Schoeneck All articles by Schoeneck

  • 5 New Holidays to put on Santa's List for 2016 in Marketing: CPG on 12/28/2015

    As we recover from an underwhelming Black Friday and stay hopeful for a successful holiday sales season, it's time to update holiday lists for 2016. Shifts in shopper behavior, combined with a more global marketplace are leading to new traditions and shopping occasions. It would behoove all brands, retailers and Santas to add these days to their plans or run the risk of an empty stocking by year's end.

  • Shopper Marketing's True Potential  in Marketing Daily on 09/04/2012

    The bar has been raised for Shopper Marketers. It's time to let creativity inspire action through a rich connection that celebrates the shopper beyond the performance of a product. And we believe the connection will be the reward -- for the shopper, the brand, and the store.

  • Big Box Supporting Small Box in Marketing Daily on 03/13/2012

    Creating a 'Store within a Store' is not a new idea. Other than the increased product sales offering, why give up big-box real estate to another brand?

Comments by Schoeneck All comments by Schoeneck

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.