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Rich Routman

Member since June 2016Contact Rich

Rich is the President of Minute Media, where he is responsible for all commercial activities and partnerships and for growing the North American operations of 12up. A seasoned digital and sports media executive, he most recently served as Chief Revenue Officer at Perform Media, the world’s largest digital sports content and media group and owner of Sporting News. Prior to that, Rich launched the distribution and monetization business for Silver Chalice Ventures and has previous experience at both early stage start-ups and large organizations such as the NFL.

Articles by Rich All articles by Rich

  • Why Legacy Media Brands Will Not Make E-Sports Work in Online Publishing Insider on 04/06/2017

    Recent reports show e-sports has an estimated online audience of 225 million and growing. Brands, media and publishers are chomping at the bit to establish their own e-sports presence, especially as traditional sports viewership numbers continue to decline on TV. But these players need to understand that the audience for e-sports is significantly different from their traditional ones for TV and on digital. More importantly, reaching these e-sports fans will take a new approach that may be inherently outside of their comfort zone and core competency.

  • Publishing Trends Worth A Second Look in Online Publishing Insider on 03/16/2017

    The world of digital publishing is constantly evolving. Trends that are hot one minute seem to be passe the next, and the industry is always looking for the next shiny new development that will help grow audience, engagement and ultimately increase sales. Here are a few trends I'm currently keeping an eye on that I believe will stick around for the long term.

  • Super Bowl Ad Or A Private Island?  in Marketing Daily on 02/03/2017

    See what $5 million can get you these days, especially on things that last way longer than 30 seconds.

  • What's In Store For 2017? Four Bold Predictions For Sports Media in Online Publishing Insider on 12/15/2016

    It's been an exciting and dynamic year in the sports world. We saw the Chicago Cubs win their first World Series since 1908, LeBron bring home a championship to Cleveland, the drama of the Rio Olympics and the Rams' return to Los Angeles. Alongside all of these industry highlights, the sports media world continued to adapt, as digital evolves and new players like eSports emerge as perhaps the next major "league." Here are four areas I'm watching for this coming year:

  • Hyper-Telling Of Sports: The Next Frontier For Immersive Experiences in Online Publishing Insider on 11/17/2016

    Social storytelling has been a buzzword in the digital landscape for some time now. The rise of social has enabled publishers and brands to deliver authentic stories at the speed that social necessitates. But why "tell" stories when, through collaboration, we can actually enable users to participate in real, engaging content that puts them smack in the middle of the story itself?

  • The Fine Line Between Sponsored Content & Advertising in Online Publishing Insider on 10/13/2016

    The rise of sponsored content has been in the news a lot lately, with big brands like Unilever and Goldman Sachs announcing the creation of their own in-house content studios. Marketers understand that the way people interact with advertising has changed, especially in a world where the use of ad-blocking technology continues to rise, and that consumers are more apt to proactively seek out interesting content than to click on irrelevant advertising. Most sponsored content, however, is currently masking pure advertising as editorial or even worse, using editorial, in-stream positioning to deliver off-message advertising. That being said, when done right, contextual, sponsored content and even native content can be the most effective advertising on the page. So how do we maintain the trust of our audience as publishers, but also create new uncharted ground, to deliver un-blockable and relevant, in-feed brand messaging?

  • Publishing Brands & Social Influencers: The Perfect Union in Online Publishing Insider on 09/15/2016

    Publishers, much like marketers, are looking for more precise ways to engage the right audience on their platforms. This has led to a new category of traffic enhancement: the social influencer. The seeding of content through social influencers, when done correctly, is now as scalable as the old-fashioned AOL home page link. This is especially true when targeting the coveted millennial audience.

  • The Social Video Truths in Online Publishing Insider on 08/11/2016

    Progressive publishers know that social video is a crucial part of any cross platform content strategy. That being said, all video is not created equal - especially when it comes to social consumption. A recent study by Trusted Media Brands found that 65% of marketers think social platforms are the most important platforms for video campaigns. So, just as one wouldn't shove a VHS tape into a Blu-Ray player, why are many marketers and publishers still trying to cram commercialized destination video into social?

  • Why Citizen Journalism Works For Sports in Online Publishing Insider on 07/21/2016

    Publishers are realizing the benefits of content produced by citizen journalists -- allowing anyone to become a writer and share their passionate point of view. Here are a few ideas to help publishers tap into this important industry trend and increase engagement with this sought-after millennial audience segment.

  • Is Social Key To Innovating Sports Digital Advertising Experience? in Online Publishing Insider on 06/30/2016

    Advertisers and sponsors clamor to be involved with sports, given the unique opportunity for brands to align themselves with the passion fans feel. The sports industry as a whole has evolved to meet the needs of a growing fan base, and advertisers that are hoping to capture fans' attention, in all aspects except one: The digital advertising side still falls short.

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