Dan Israel
Member since October 2007- Director, Product Management Ford
- 4721 VERMACK RD
- DUNWOODY Georgia
- 30338 USA
Articles by Dan All articles by Dan
- Physical Stores Stay Relevant in
Marketing Daily on
06/09/2016
A recent interaction reminded me why a physical store will always have a decisive role in creating positive customer experiences, particularly when returns are involved.
- Responsive Design: When One Size Does Not Fit All in
Mobile Marketing Daily on
02/22/2013
Far from a panacea, responsive design needs to be deployed only when developers have a clear understanding of how their content is used across devices and situations and the bandwidth that is available, both to the user and your staff.
- Retailers: Make Friends with Showrooming in
Mobile Marketing Daily on
05/09/2012
Retailers need to embrace rather than resist consumer 'showrooming' as an opportunity to help the buyer bridge real and digital worlds in the increasingly complex purchasing decision process. The 'Amazon effect' happens when the retailer fails to provide the right tools that customer really wants in the aisles.
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