- UK-based Admedo Raises $2M
Real-Time Daily, Tyler Loechner - Tuesday, July 29, 2014
Admedo, a self-serve programmatic ad platform headquartered in the UK, on Tuesd ...
- Over 98% Of Online Publishers Taking 'Data-Driven, Programmatic' Approach To Audience Building
Real-Time Daily, Tyler Loechner - Wednesday, July 30, 2014
Nearly all (98.3%) online publishers are using a "data-driven, programmatic" approach ...
- Horizon Media Rolls Out Programmatic Divison 'HX'
Around the Net in Real-Time, Tyler Loechner - Monday, July 28, 2014
AdExchanger has reported that Horizon Media, an independent U.S. media agency, ...
- dmg Appoints Leon As CTO
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
dmg, a digital ad tech firm headquartered in London, on Monday announc ...
- The Trade Desk Expands In Asia, Opens Shops In Japan & Korea
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
The Trade Desk, a demand-side platform (DSP), on Monday announced a maj ...
- Havas Inks Deal With AOL To Use New Programmatic Platform
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
Affiperf, the global trading desk of Havas, on Monday announced it h ...
- Shaping The Programmatic Marketplace (With The Lights Off)
RTBlog, Tyler Loechner - Tuesday, July 29, 2014
In response to a recent IAB Europe report -- which found th ...
- Advertisers Questioning Trading Desk
Around the Net in Real-Time, Tyler Loechner - Friday, July 25, 2014
The Wall Street Journal has posted an article explaining why advertisers a ...
- A Programmatic Primer
Around the Net in Real-Time, Tyler Loechner - Friday, July 25, 2014
Forbes has posted a "primer on the progression of programmatic media, fr ...
- ChoiceStream Receives First Funding Since Switch To DSP Model, Raises $7.5M
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
ChoiceStream, a demand-side platform (DSP) for programmatic advertising, on Monday announced ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Friday, July 25, 2014
"[Company], an expansive content site featuring a first-of-its-kind knowledge engine that powe ...
- AOL Names Martinez Global Head Of Video Sales
Real-Time Daily, Tyler Loechner - Friday, July 25, 2014
AOL has announced the appointment of Marta Martinez as global head ...
- Facebook's Q2 Success Means FBX May Not Go Mobile
RTBlog, Tyler Loechner - Monday, July 28, 2014
The final panel at last week's OMMA RTB in Los Angeles focus ...
- MediaMath Opens Office In Paris
Real-Time Daily, Tyler Loechner - Thursday, July 24, 2014
Demand-side platform (DSP) MediaMath on Thursday announced it has opened a n ...
- xAd Appoints Gregg As Head Of Direct & Programmatic Sales
Real-Time Daily, Tyler Loechner - Thursday, July 24, 2014
Mobile ad platform xAd on Thursday announced it has appointed Beth Gre ...
- To Regulate Or Not To Regulate, That Is The Programmatic Question
RTBlog, Tyler Loechner - Thursday, July 24, 2014
The afternoon panel at OMMA RTB in LA tackled perhaps the mo ...
- Viewability Standards Aren't Standardized
Show Daily, Tyler Loechner - Thursday, July 24, 2014
The first panelists at OMMA RTB in LA are talking viewability ...
- Stop Eating The Burritos
Show Daily, Tyler Loechner - Thursday, July 24, 2014
Yvonne Abt, VP, partner, portfolio management at UM Worldwide, just gave t ...
- When It Comes To Programmatic, Native Can't But Content Can
Around the Net in Real-Time, Tyler Loechner - Wednesday, July 23, 2014
ClickZ has posted an article written by Ben Plomion, VP of marketi ...
- BlisMedia Appoints Ex-Amobee Co-Founder Dewhirst President
Real-Time Daily, Tyler Loechner - Wednesday, July 23, 2014
BlisMedia, an audience targeting firm, on Wednesday announced the appointment of Har ...
- WideOrbit Gets Serious About Programmatic, Buys Ad Tech Provider Admeta
Real-Time Daily, Tyler Loechner - Wednesday, July 23, 2014
WideOrbit, an ad management software firm, on Wednesday announced it has acquir ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Wednesday, July 23, 2014
"Founded in 2002, [Company 1] provides sophisticated yield optimization solutions that he ...
- What's A Math Man's Data Capacity?
RTBlog, Tyler Loechner - Thursday, July 24, 2014
Plenty of questions about data have been asked at OMMA Display ...
- Tremor Video Names Ex-Yahoo Director Hunt Head Of Programmatic, EU
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 22, 2014
Tremor Video has appointed Sue Hunt head of programmatic, Europe, according ...
- Nexage, Matomy, Others Partner With AppAudience For Mobile Data
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
AppAudience, a standalone mobile data management platform (DMP) from Human Demand, ...
- AOL UK Lifts Lid On Programmatic, Puts 100% Of Reserved Inventory Into DSP
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
AOL UK on Tuesday announced that it will put 100% of i ...
- AudienceScience Bridging Programmatic's Supply & Demand Gap With Open API
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
AudienceScience, a digital ad tech company that works directly with brands, ...
- adMarketplace Taps Tolson From GroupM Next
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
AdMarketplace, a programmatic marketplace for search advertising, has announced the appointment ...
- Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
RTBlog, Tyler Loechner - Wednesday, July 23, 2014
"Marketers envision a real-time, one-to-one future." That's the takeaway of a n ...
- Tremor To Run PSA Campaign Promoting Video Viewability Standards
Real-Time Daily, Tyler Loechner - Monday, July 21, 2014
Video ad tech company Tremor Video on Monday announced it will r ...