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Jen Maxwell-Muir

Member since April 2009

Jen founded Maxwell PR, a brand communications and consumer activation agency, in 1997. A true advocate for sustainability, she’s continually pushing for adoption of business practices that take people, planet and profit into consideration, applying her passion for authentic brands and emotional consumer connections. At Maxwell her role is setting strategic direction, defining brand strategy, product positioning, consumer promotions and PR programs that drive results. Clients have included Kettle Brand, Pacific Natural Foods, Yogi Tea, Tillamook Cheese, Columbus Foods, Peter Rabbit Organics, Argyle Winery, Bon Ami, Travel Oregon and Astoria-Warrenton Chamber of Commerce. She is a past board member of the Food Alliance, a nonprofit setting standards for sustainable agriculture, and offers her agency’s services pro bono to Zenger Farm, which educates youth and adults about sustainable agriculture and urban farming.

Articles by Jen All articles by Jen

  • Millennials Seek Story, Boomers The Fountain Of Youth in Engage:Millennials on 02/02/2015

    The global flavors Millennials already expect are making their way onto the plates of Boomers, inspired by the younger generation and looking to relive the experience of their travels. That said, appetite for culinary experiences is no greater than among Millennials with 9 out of 10 wanting to try new flavors, compared with only 53% of Boomers. Whether eating out or dining in, food is a source of entertainment and engagement for Millennials; it's the arbiter of cool. They want unexpected flavor combinations, exotic ingredients, heat and spice. They want to be surprised.

  • CSR Reporting: Think Small  in Marketing: Green on 11/28/2012

    Most everyone believes companies need to be "responsible for doing the right thing," but it was interesting to read that 84% of those surveyed in a recent Cone Communications study felt companies are also just as responsible for effectively communicating said actions. What's more, nearly half of those surveyed claimed they'd avoid a purchase if they couldn't find out about a brand's CSR efforts.

  • A Spirit Of Transparency: Not As Frightening As You Think  in Marketing: Green on 11/01/2012

    In keeping with the spooky theme of the season, let's talk about a scary topic for a lot of folks in the C-suite: openly sharing the status of their sustainability efforts.

  • Don't 'Go Green,' Go Bold  in Marketing: Green on 09/26/2012

    Full disclosure: I'm not a fan of the term "green marketing." While phrased with the best intentions, it's far too limiting and self-serving for my taste. At its worst, it risks a myopic focus on leveraging environmental commitments to earn points with consumers. I've often thought, "Is the term green marketing itself green washing?"

  • Making Sustainability Pinteresting  in Marketing: Green on 08/22/2012

    Your company's sustainability commitments can be some of the toughest stories to tell. There's often no "hard news," very few reporters actually cover the topic as a dedicated beat and initiatives often take place thousands of miles away, far from the backyards of the average consumer.

  • Getting Past 'Doing The Right Thing'  in Marketing: Green on 05/30/2012

    A lot of sustainable companies truly operate with conviction. They're buying better ingredients; exceeding industry standards for quality and safety; doing the right thing by employees; and spending more to reduce their impact on the environment.

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