Bleema Bershad

Member since December 2010Contact Bleema

Put Moms' Gifts To Good Use To Improve Your Marketing in Engage:Moms on 01/12/2011
As we welcome the New Year, take a moment to pause and reflect on how you did for the holidays. Did Mom give you any presents? Was there an email address in your stocking? Some demographic information under your tree? Her Facebook friendship tied up with a bow?

Podcasts & Radio: Mixing New And Traditional Media by Maria Bailey (Engage:Moms on 11/02/2011)
Interesting! While I've been interviewed for one and listened to a few others, I can't say I've incorporated podcasts into either my Mom or professional life as of yet and I can say the same is true in general for my circle of friends and colleagues. From those readers who are Moms who listen to them regularly, I'd love to learn more about your podcast listening habits. When do you listen? How often? Does it depend on topic?
Kraft Brands Go All Out For Halloween by Karlene Lukovitz (Marketing Daily on 10/27/2011)
Mom's attention can be very hard to grab, particularly given all of the clutter around Halloween. As we often tell our clients, even a great product or promotion may not be enough by itself. Kudos to Kraft for developing a compelling offer and executing a wide reaching, multi-channel communication strategy to ensure Mom took notice. On a personal note: My kids can't wait for the jello mold to arrive and I'm pretty excited myself!

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.