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Josh Dreller

Member since March 2016Contact Josh

  • VP, Product Marketing 4C
  • Twitter: @MediaTechGuy
  • Chicago Illinois
  • 60601 USA

Josh Dreller has been a digital marketer since 2003 with a focus on digital marketing technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is currently VP, Product Marketing at 4C. You can follow him on Twitter at @mediatechguy.

Articles by Josh All articles by Josh

  • Agencies: 7 Reasons To Bypass The Managed-Service Tech-Vendor Model  in Real-Time Daily on 04/04/2016

    Ad tech is complex, and often agencies need help before they are ready to fully run the software themselves. In these cases, having a new vendor take on some of the workload until your team is ready to take it over can be fine. But it's a slippery slope to simply pass the buck to the vendor as part of a managed-service relationship. In the long run, it can lead to devaluing your service and the potential of being cut out of the picture by another agency, or even the tech vendor itself.

  • How To Become A Data-Centric Organization in Metrics Insider on 03/05/2013

    Big Data is more than just a physical presence on a server. It requires a change in thinking, as comScore chief Gian Fulgoni hammered home in a recent blog post. If your marketing organization isn't prepared to accept and leverage the Big Data that's accessible to your business, chances are your competitors will. So how does one prepare for, and align their organization to be more data-driven? As with many challenges, the first step is identifying the roadblocks before considering a solution.

  • The Future of Media Will Steamroll You If You're Not Prepared in Future of Media on 08/27/2012

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