- Targeting Our Way To Lower Profits
Marketing Daily, Bob McCurdy - Friday, October 11, 2013
When negotiating off a target demo, AM/FM radio stations price themselves again ...
- I'm Not Listening But I Hear You...
Marketing Daily, Bob McCurdy - Thursday, September 12, 2013
Messaging that is absorbed subconsciously while listening non-consciously can create brand associatio ...
- A Healthy Dose Of Reality
Marketing Daily, Bob McCurdy - Friday, June 28, 2013
To help you determine what audio facts are real, here is ...
- Have You Heard A Good Joke Lately?
Marketing Daily, Bob McCurdy - Thursday, May 9, 2013
If the sound of the human voice is capable of "setting though ...
- In Algorithms We Trust - Too Much?
Marketing Daily, Bob McCurdy - Tuesday, April 30, 2013
Do we trust algorithms and mix-modeling studies too much? Mix-modeling results a ...
- Just The Facts, Please
Marketing Daily, Bob McCurdy - Tuesday, March 19, 2013
At the 4As conference in New Orleans, a number of speakers referenc ...
- TV Advertisers Need To Open Their Eyes...And Ears!
Marketing Daily, Bob McCurdy - Friday, March 1, 2013
What we hear greatly impacts what we see, think and purchase. ...
- The Bright Lights Of Broadway...And Madison Avenue
Marketing Daily, Bob McCurdy - Wednesday, December 19, 2012
Despite all of the headlines about the latest digital platforms, a balanc ...
- Relevant By Any Definition
Marketing Daily, Bob McCurdy - Friday, November 30, 2012
At the recent Wells Fargo Media Conference, Entercom CEO David Field answer ...
- Minding The (Media) Gap
Marketing Daily, Bob McCurdy - Thursday, October 18, 2012
When advertisers and planners consider which marketing channels to invest in, col ...
- The Future of Radio
Future of Media, Bob McCurdy - Monday, October 1, 2012
If the past can be helpful in predicting the future, then there&rsquo ...
- When '13' Is Advertisers' Lucky Number
Marketing Daily, Bob McCurdy - Thursday, September 20, 2012
The cross-platform capabilities of radio extend far beyond the traditional airwaves, targeti ...
- Tweets On Steroids!?
Marketing Daily, Bob McCurdy - Monday, July 30, 2012
Audio can effectively trigger powerful brand messaging and elicit an emotional respon ...
- New Research, Same Results: Radio Still Going Strong
Marketing Daily, Bob McCurdy - Thursday, March 1, 2012
The latest research confirms something we've known all along -- radio continu ...
- A Mudslide Is On Its Way
Marketing Daily, Bob McCurdy - Friday, February 3, 2012
Historically, the best predictor of a campaign's tone has been the closene ...
- Is It Really All About Results?
Marketing Daily, Bob McCurdy - Tuesday, October 11, 2011
It might sound like an odd question but we're beginning to wonde ...
- Radio: The Master Of Surprise And Delight
Marketing Daily, Bob McCurdy - Tuesday, September 27, 2011
Bob Pittman's speech at The Radio Show in Chicago expertly outlined a ...
- We're From Mars, They're From Venus
Marketing Daily, Bob McCurdy - Thursday, August 11, 2011
With 2012 planning moving into high gear, it is particularly important ...
- It's A Mad, Mad, Mad, Mad World
Marketing Daily, Bob McCurdy - Wednesday, July 13, 2011
After all the zany antics to find it, it turned out th ...
- A Study In Radio's Effectiveness
Marketing Daily, Bob McCurdy - Tuesday, June 21, 2011
Radio advertising does positively impact these metrics, while providing concrete feedback a ...
- Being Of Sound Mind
Marketing Daily, Bob McCurdy - Thursday, June 2, 2011
If, indeed, the brain is the ultimate screen "where everything ultimately pla ...
- The More Things Change ...
Marketing Daily, Bob McCurdy - Tuesday, May 17, 2011
Terrestrial radio may not be grabbing a lot of headlines of la ...
- Reaching The Popular Kids
Marketing Daily, Bob McCurdy - Thursday, April 21, 2011
The popular kids, or adults rather, are defined by GfK MRI ...
- Timing Is Everything
Marketing Daily, Bob McCurdy - Wednesday, March 30, 2011
The timing of commercial delivery deserves the same level of focus a ...
- You Don't Need To See To Believe
Marketing Daily, Bob McCurdy - Tuesday, March 1, 2011
The mind's eye enables us to see and describe what's not ...
- Another Killer On The Loose?
Marketing Daily, Bob McCurdy - Friday, February 4, 2011
To assume wireless technology will negatively impact listening to terrestrial radio ...
- Radio: A Medium That's Nobody's Fool
Marketing Daily, Bob McCurdy - Wednesday, November 24, 2010
Continually chasing what's new at the expense of the tried-and-true has le ...
- The Face Doesn't Lie
Marketing Daily, Bob McCurdy - Monday, July 26, 2010
Studies show radio ads are as engaging as TV commercials. ...
- Getting The Ear Of An Influential
Marketing Daily, Bob McCurdy - Wednesday, June 16, 2010
We should never underestimate the intimacy and power of the human vo ...
- Audio Breaks Through -- Unexpected-Like
Marketing Daily, Bob McCurdy - Thursday, March 4, 2010
Never underestimate the brain's ability to process information. Indeed, we can wal ...
