
Katrina Conn
Member since January 2014Contact Katrina- VP of Marketing Services StrongView
- Denver Colorado
- 80237 USA
Articles by Katrina All articles by Katrina
- Waiting To Wow: Three Keys To Anticipating Consumer Needs in
Email Insider on
01/03/2014
The new model of contextual marketing depends on accessibility and anticipation. Accessibility refers to the technology our customers use to engage with brands (apps, mobile sites, campaign microsites, etc.) and our permission to engage back (subscribes, likes, follows, etc.). It is anticipation, though, that separates the wildly successful marketing campaigns from the mediocre. Anticipating the customer need indicated by a specific social status update, a local cold snap or use of an app at a certain time and place gives you, the marketer, the opportunity to wow consumers through brilliant contextual marketing. Seems great in theory, but can brilliant contextual marketing be achieved at scale? You bet it can. Here are three keys to anticipating your customers' needs and achieving the wow factor:
- Why An Integrated, Cross-Channel Approach Gets Better Results in
Email Insider on
11/21/2013
Multichannel strategies have served marketers well by providing multiple channels on which marketers can engage and interact with their customers, such as email, social, web, brick-and-mortar storefronts, mobile and call centers. Typically, these multichannel engagements have happened in a non-integrated manner, with different departments managing different channels, often resulting in siloed, disjointed messaging and responses. There was a time when that was sufficient, but that's not now. Today's consumers are cross-channel to the core, moving seamlessly and simultaneously across all channels to engage with brands.
- Three Real-Time Email Marketing Mistakes To Avoid in
Email Insider on
09/12/2013
Many marketers are still struggling to determine how or where to get started with real-time email marketing. Here are three tactics to avoid:
- Five Engagement Killers -- And How To Overcome Them in
Email Insider on
05/23/2013
Gone are the days when customer interaction was limited to the retail store or call center. The number of channels available for consumers to interact with brands is getting bigger every year (remember marketing before Pinterest?), so it's all the more important that we are able to consider the entire consumer experience across all potential touch points. That means marketers need to stop viewing the customer experience by channel or line-of-business, which creates silo-ed customer data and engagement views. What are the consequences of not having this integrated cross-channel view of the customer? Here are five engagement killers that thrive in such an environment.
- Three Content Strategies To Help Consumers Cut Through The Clutter in
Email Insider on
01/17/2013
We all live in a very connected, busy and noisy world where it's hard to cut through the overwhelming amount of clutter and get to the information we all really want and need. Today's consumer is looking for easier ways to interact with companies and learn relevant information to make decisions about products and services to help simplify their everyday lives. Three ways marketers can make it easier:
Comments by Katrina All comments by Katrina
- Waiting To Wow: Three Keys To Anticipating Consumer Needs
by
Katrina Conn
(Email Insider on
01/03/2014)
You are spot on Mitch. The mining/analytical insights have to be determined and delivered in "real-time" to create that individual customer experience. Thanks!
- Waiting To Wow: Three Keys To Anticipating Consumer Needs
by
Katrina Conn
(Email Insider on
01/03/2014)
Mitch, thanks for your comment. You are correct, the whole goal is to start to mine deeper data sets to further personalize individual expereinces beyond specific segmentation strategies and or lifecycle programs.
- Waiting To Wow: Three Keys To Anticipating Consumer Needs
by
Katrina Conn
(Email Insider on
01/03/2014)
Pete, thanks for your comment. I agree with your thoughts on trying simple things during their shopping session and or within an abandon program. However the idea here, is really around the idea of starting to capture and use both deep and wide data to determine the types of offers people respond to based on previous purchase behavior to individualize the messages and experience.

About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.