Dave Ragals

Articles by Dave All articles by Dave

• When To Call The 'A' Team: The Role Of Agencies, Self-Service & Hybrids in Real-Time Daily on 09/20/2016
  

  As advertising and marketing technology continues to evolve, digital marketers are increasingly grappling with the question of how to use it best -- and when to use their own resources versus those of an outside team.

• Optimization Imperative: The Path To Maximum Impact in Marketing Daily on 03/27/2013
  

  When we talk about making marketing more efficient, it is about making sure every dollar is being spent where it can get the greatest return. And when you and your marketing organization are most efficient, they can be considered "optimized." But how do we get to an efficient and optimized endpoint?

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.