Cezar Kolodziej
Member since February 2013Contact Cezar- CEO/President Iris Mobile
- http://www.irismobile.com
- Facebook: https://www.facebook.com/IrisMobileChicago
- LinkedIn: http://www.linkedin.com/pub/cezar-kolodziej/7/1a9/6b5
- Twitter: iris_mobile
- Chicago Illinois
- 60601 USA
Cezar Kolodziej, PhD is the President, CEO and Co-Founder of Iris Mobile. He is widely recognized as one of foremost mobile technologist and visionary experts on MMS, rich media messaging and universal mobile marketing. He is actively participating in defining the next generation mobile marketing and advertising. He has more than 20 years of technology and managerial leadership experience. Prior to founding Iris Mobile, Cezar was Chief Architect for the Motorola messaging business. Under his leadership Motorola messaging products were chosen as an exclusive multimedia-messaging platform by the largest tier-1 US wireless operator, considered the most successful in the world as measured by MMS uptake.
Articles by Cezar All articles by Cezar
- A Picture Is Worth A Thousand Words... Even In Mobile Messaging in
Mobile Insider on
08/19/2014
It's no surprise that most marketing and advertising utilizes visuals to leverage emotion and create a brand experience. Messaging should aim to do the same. Most consumers would prefer to receive some sort of visualization rather than to read a text message from a company. The better experience a potential consumer has, the more likely he or she is to complete the purchase journey.
- Using Mobile To Extend Customer Loyalty: 3 Proven Practices in
Mobile Marketing Daily on
04/03/2013
Using mobile to build and maintain loyalty programs starts with a clear understanding of what your customer most values and then crafting acquisition, offer and communication strategies around that insight.
- Mobile Messaging Analytics: 3 Essential Metrics You Should Be Tracking in
Mobile Marketing Daily on
03/27/2013
Mobile analytics is often difficult to measure because of platform fragmentation and the vast array of device capabilities. Here are some tips to help you find the best strategy to track mobile analytics, learn more about your customers and increase your campaign results along the way.
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