Brad Fay

Member since February 2015Contact Brad

Chief Commercial Officer Engagement Labs
www.engagementlabs.com
LinkedIn: https://www.linkedin.com/in/brad-fay-6104761
Twitter: @engagementlabs
65 CHURCH ST
NEW BRUNSWICK New Jersey
08901 USA

Brad Fay has had been a leader in the marketing data industry for more than two decades, recently serving as the President of the New York-based Market Research Council and winner of the Grand Innovation Award from the Advertising Research Foundation. He is past Chairman of the Word of Mouth Marketing Association an co-author of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. Today Brad serves as the Chief Commercial Officer of data and technology company Engagement Labs.

Articles by Brad All articles by Brad

How Brands Can Thrive Amid Consumer Distrust in MediaDailyNews on 08/12/2019
UM found low confidence in the perceived "truthfulness" of virtually every information source in our lives.
Dick's Sporting Goods Proves The 'Noise' Of Social Media Can Give An Incomplete Signal in Marketing Insider on 06/14/2018
In mid-March, Dick's Sporting Goods CEO Edward Stack expressed pessimism about his company's prospects soon after announcing that Dick's would stop selling assault-style rifles and high-capacity ammunition magazines after the Feb. 14 shooting in Parkland, Fla.
Only Measuring Social Media? You're Missing A Big Piece Of The Picture in MediaDailyNews on 05/05/2016
While it's true that online conversations are growing, and are an important piece of brands overall marketing strategy, marketers might be surprised to learn that offline conversations, those happening face-to-face -- in real life -- actually have a greater influence on consumer purchasing decisions.
Let's Rethink How Advertising Works in Marketing Daily on 02/12/2015
The single most important factor in the success of an advertisement is this: Does it stimulate consumer conversation and sharing? Nothing else matters as much.
Critics Of Influencer Model Are Missing The Boat in Marketing Daily on 04/08/2009
Marketers must not overlook the large minority of people who are far more active and engaged than others.

Comments by Brad All comments by Brad

Let's Rethink How Advertising Works by Brad Fay (Marketing Daily on 02/12/2015)
Great comments, thank you. Jim, I like the analogy to direct response--I'll use that. Getting to "do" is a key step along the way to getting to "buy". Regarding Alan's question... not a lot of ads get the benefit of pre-testing, but one idea I've had is to have friends watch ads together and see which ads (or better, which brands) they talk about.

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