Adrian Tompsett
Member since May 2013Contact Adrian- Vice President of Business Development DataXu
- http://www.dataxu.com
- Twitter: @atompsett
- Boston Massachusetts
- 02210 USA
Adrian Tompsett is Vice President of Business Development at DataXu, a provider of the industry’s only fully integrated programmatic marketing solution for the enterprise. Adrian can be reached via Twitter @atompsett.
Articles by Adrian All articles by Adrian
- Continued Growth of Programmatic Requires Changes on the Supply-Side in
Real-Time Daily on
05/23/2013
All of us in the programmatic market have seen unbelievable growth over the past couple of years. That said, as this market begins to mature, savvy buyers are asking for more than DSP 1.0 (e.g. cheap media and cookie targeting). The good news is that DSP 1.0 has scaled and supply-side platforms (SSPs) and exchanges alike have had remarkable growth. The bad news is that the supply-side has become complacent, and the same formula that drove that growth over the past few years will not drive growth in the future.
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