Seth Hittman

Member since January 2012Contact Seth

The Emergence Of Ad Tech 2.0 in Real-Time Daily on 05/31/2013
Exchange-based buying was the way of the world a few years ago. The pioneers in the advertising industry were operating largely as the next iteration of ad networks and focused on serving ads to computers. These companies were primarily concerned with keeping their partners-mostly within the investment community-satisfied through the usage of cookies and loose statistics. This strategy worked well for specific opportunities meant for desktops, and these actions were fully supported by the foundation these legacy companies had built.

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.