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Allison Schroeder, APR

Member since May 2013Contact Allison

Allison manages the strategy and execution of public relations and social media campaigns of clients. She has represented many prestigious national and regional brands through media relations and social media work, including working on an Emmy-nominated prime-time television show, writing a book and communicating on behalf of a multi-national multi-million dollar direct sales marketing company. She has placed stories and articles in a number of local, national and international publications and has served as a contributing writer for a variety of marketing publications.

Articles by Allison All articles by Allison

  • Preserve Your Brand's Authenticity in Marketing Daily on 10/04/2017

    I'm all in favor of creative initiatives, but never if you're forced to compromise your brand values. That's why it's important to establish checks to make sure you're on track.

  • 4 Types Of Instagram Hashtags And How To Make Them Work For Your Brand in Marketing: Travel on 03/18/2015

    Everyone knows the fastest way for brands to engage customers and prospects is through visual content. With more than 200 million monthly users, Instagram has taken the social media world by storm and created the perfect platform for travel companies, agents and destinations to showcase their offerings in a unique way to attract new customers.

  • Cruise Industry Missing Positive PR Opportunities in Marketing: Travel on 06/06/2013

    People love a good PR disaster. As if there were a bright red beacon attached to your brand, a company can find itself attracting unwanted attention faster than a blink of an eye. As of late, the cruise industry has been under this kind of extreme scrutiny following a rash of public relations nightmares across a number of cruise lines.

Comments by Allison All comments by Allison

  • Preserve Your Brand's Authenticity by Allison Schroeder (Marketing Daily on 10/04/2017)

    Thank you for reading and your insight. I agree- this position may be assuming that brands have a definitive path that's been strategically outlined. Although, in many cases, brands operate on the 'feeling' of their brand. Great points about brand extentions and alliances as well. Thanks for stopping by!

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