I serve as the Executive Director of Fifth Season, Vivaldi Partners Group’s digital and experience design firm. I have over 12 years of strategic consulting experience.
I worked at Vivaldi Partners Group until 2010 as a Partner, developing brand strategies for a variety of clients, running innovation workshops, and pioneering new models for insight development. Long-term engagements for Casa Cuervo Tequilas, Nestle, and Siemens honed my deep international understanding of industry dynamics and consumer behavior.
- Welcome To The World Of The New Consumer in
Real-Time Daily on
08/08/2013
Thirty-one-year-old accountant Mike is "always on." Mornings start at the gym, where he runs while watching a sports channel and slows down occasionally to tweet about a snippet of sports news.
Throughout the day, Mike finds "pockets of time" by multi-tasking. While on a conference call, he daydreams about a vacation and discreetly searches for flights and queries his friends via a Facebook
poll on destinations. He uses his online interactions to serve simultaneous needs. In the evening, Mike cooks dinner from a recipe on a cooking app downloaded to his iPad while his wife shows him real
estate listings on her phone. Mike is a typical Always-On Consumer, consuming and exchanging information from multiple sources throughout the day. Recent research shows that Mike is not alone and
that this is not a minor trend. One-third of the U.S. adult population owns and uses three connected devices, accesses the Internet at least three times a day, and goes online from at least three
physical locations. These Always-On Consumers are using digital and social technology to go about their daily lives in ways never envisioned before - and with the younger half of the world's
population not yet 30 years old, this behavior will continue to expand as technology becomes more accessible to tech-savvy cohorts.