Steve Weiss

Member since August 2013Contact Steve

Three Key Metrics to Measure User Intent On Mobile Cost Per Install Campaigns in Mobile Marketing Daily on 11/15/2013
There are three simple strategies that are effective ways to differentiate traffic sources by level of user intent. Implementing them will put you in a better position to ensure the success of your current and future mobile campaigns.
Why Mobile Banner Ads Will Die in Mobile Marketing Daily on 09/12/2013
Are mobile banner ads really demonstrating their value and accountability? Can they give back to marketers accurate audience data? Are the clicks even trustworthy?

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