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There are three simple strategies that are effective ways to differentiate traffic sources by level of user intent. Implementing them will put you in a better position to ensure the success of your current and future mobile campaigns.
Are mobile banner ads really demonstrating their value and accountability? Can they give back to marketers accurate audience data? Are the clicks even trustworthy?
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.