Patrick Bonomo

Member since January 2007Contact Patrick

Putting Location-Based Video Into The Social, Mobile Equation Of SoLoMo Strategy in Real-Time Daily on 09/20/2013
With mobile as a clear medium to push marketing messages and create campaign connections, the opportunities for marketers are endless. Now the ability to micro-target consumers with hyper-relevant content, information and promotions at the intersection of time, location and behavior is very much a reality. But are marketers seeing the opportunity as real? Are they motivating their advertisers to do so as well? Are they delivering a media mix that is funded to support the consumer's desire to be engaged?

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