Rick MandlerMember since March 2019Contact Rick
SVP, Strategy and Operations at true[X]
Articles by Rick All articles by Rick
- When It Comes To The Internet: My Data, My Rules in
Digital News Daily on
Consumers have to choose whether they are willing to abide by the myriad privacy policies of various companies they engage with over the internet. It puts the burden on the party with the least information, and in the worst position to understand what they are getting into.
- 5 Principles To Move Video Viewability Forward in
Online Media Daily on
Buyers and sellers of advertising both win with a video viewability standard. Or do they? The current proposed video viewability definition will not work for app-based video advertising, or in much of today's banner video advertising.