John is an award-winning documentary film producer, social media consultant and founder of Harlem Line Media.
As an accomplished storyteller, John uses documentary filmmaking techniques to create outstanding branded video content. His unique approach also translates to corporate video and he has worked on projects from compelling testimonials, to branding, training and viral videos.
- Who's Going To Shoot Your Corporate Video? in
Video Insider on
01/06/2014
You've developed a video strategy for your company. You have a list of video ideas. You're almost ready to start filming. At this point, you may be asking yourself, "Who is going to shoot our videos?"
But that is the wrong question to ask. Rather, the question you should be asking is, "How good do our videos need to be, in order to achieve our strategic goals?" There are as many types of videos as
there are ways to produce them. The key is to produce the videos you need, without overspending. Some companies choose to shoot videos themselves and others opt to hire a separate company to handle
video production duties. Your goals and resources will ultimately determine which path is best for your company.
- Developing A Video Strategy in
Video Insider on
11/12/2013
Video is the most important element of any heavy content strategy, and for good reason: when done right, one video can convey more information and emotion than a photo or a blog post. Studies have
shown that videos keep users on a web page an average of two minutes longer and can increase conversion rates by up to 80%.
- Six Reasons To Create An Online Video Strategy in
Video Insider on
09/24/2013
It's no secret that online video is booming. The average American watches 22 hours of video each month. A recent comScore study reports that 187 million Americans watched nearly 50 billion online
videos in July 2013. With numbers like that, you'd think that businesses large and small would be rushing to create their own branded video content. On the contrary, only 24% of national brands are
using online video to reach potential consumers, and only 22% of small businesses plan to create online video in the next 12 months So for the small business owners and brand managers who have yet to
jump into the world of online video, here's six reasons why you should begin drafting a video strategy: