- Hyundai Embraces New Message
Video Insider, Mallory Russell - Friday, May 22, 2015
Female empowerment and body issues campaigns have been big winners lately, scori ...
- Branded Video Lives Forever -- If It's Great
Video Insider, Mallory Russell - Wednesday, May 13, 2015
A well-produced and engaging branded video like Metro Trains Melbourne's "Dumb Wa ...
- Will The Force Be With Brands This Year?
Video Insider, Mallory Russell - Friday, May 8, 2015
Last year, the ad world had three major sporting events to ral ...
- Top-Performing, Must-Watch Video Ads
Video Insider, Mallory Russell - Thursday, April 30, 2015
Here's a breakdown of the some of the latest, greatest video a ...
- The Dove Effect
Video Insider, Mallory Russell - Monday, April 20, 2015
Last week, I proclaimed April to be the month of Dove. ...
- April Is The Month Of Dove
Video Insider, Mallory Russell - Tuesday, April 14, 2015
For the last three Aprils, Dove has launched a stunt-based video campai ...
- Why Brands Should Have Fun On April Fools' Day
Video Insider, Mallory Russell - Friday, April 3, 2015
Video has proven to be a highly effective medium for brands' Apr ...
- Ad Council Campaign Embraces Diversity Through Love
Video Insider, Mallory Russell - Friday, March 20, 2015
The Super Bowl is a huge event for advertising, and online vid ...
- Intel Harnesses Viewer Interaction In Video Series
Video Insider, Mallory Russell - Friday, March 13, 2015
On Wednesday, Intel released the trailer for the fourth installment of i ...
- A Natural? 'Fifty Shades Of Grey' Spoofs Promote Condom Brands
Video Insider, Mallory Russell - Thursday, February 26, 2015
There was a ton of buzz around "Fifty Shades of Grey" ...
- Super Bowl's Emotional Ads Echo Online Video Tactics
Video Insider, Mallory Russell - Tuesday, February 10, 2015
You can't argue with the fact that Super Bowl ads were marked ...
- The Super Bowl Will Be Measure Of Facebook's Video Success
Video Insider, Mallory Russell - Tuesday, January 27, 2015
When Facebook announced last fall that its video metrics would be ma ...
- Why Is It So Quiet? It's Almost the Super Bowl!
Video Insider, Mallory Russell - Thursday, January 22, 2015
It's now less than two weeks before the Super Bowl, but ...
- Newcastle Redefines Super Bowl Ambush
Video Insider, Mallory Russell - Thursday, January 15, 2015
No, there is nothing new about the brand ambush - capitalizing ...
- First Video Hits of 2015: Looking Back And Then Forward
Video Insider, Mallory Russell - Thursday, January 8, 2015
As 2015 begins, the industry is looking back at the biggest tren ...
- Top-Viewed Videos Channel Xmas Spirit
Video Insider, Mallory Russell - Wednesday, December 17, 2014
The holidays are finally here! It's a time to gather with fami ...
- Samsung, Wieden+Kennedy Portland Reach Most Viewers With Branded Video This Year
Video Insider, Mallory Russell - Wednesday, December 10, 2014
It's no secret that viewership of branded video is on an upswin ...
- Wren's 'First Kiss' Overtakes World Cup Campaigns As Most Viewed Campaign of 2014
Video Insider, Mallory Russell - Wednesday, December 3, 2014
Wren, a small fashion brand, surprised the industry by producing the most-view ...
- The Top Brands And Agencies Driving Branded Video, Q3 2014
Video Insider, Mallory Russell - Monday, November 17, 2014
Q3 2014 was a watershed moment for branded video, as audiences watch ...
- Branded Video Hits Its Stride In Q3 2014
Video Insider, Mallory Russell - Thursday, November 6, 2014
Audiences chose to watch branded video more than 2.9 billion times ...
- Where Are All The Big Halloween Video Campaigns?
Video Insider, Mallory Russell - Thursday, October 30, 2014
Brands love to create online video campaigns for big events. They produ ...
- How Video Content Marketing, Social Media Are Affecting Upcoming Elections
Video Insider, Mallory Russell - Tuesday, October 21, 2014
Political candidate only get to test out new technology and advertising eve ...
- Cats Vs. Dogs: Who Do Brands, Audiences, Love More?
Video Insider, Mallory Russell - Thursday, October 2, 2014
Cats versus dogs: It's a long-held rivalry. While dogs, for the mo ...
- Rethinking Viral Video
Video Insider, Mallory Russell - Thursday, September 25, 2014
For many years, brands have gone to great lengths to ensure th ...
- Volkswagen's Latest Video Ushers In Future of Branded Content
Video Insider, Mallory Russell - Thursday, September 18, 2014
There's something new and fresh about "The Way-Too-Helpful Neighbor," a video fr ...
- Apple Vs. Samsung: Who's Winning September Smartphone War?
Video Insider, Mallory Russell - Wednesday, September 10, 2014
Apple's live event this week was as magnificent as expected, with t ...
- Most Viral NFL Players In Branded Video Get Ready to Kick Off Season
Video Insider, Mallory Russell - Thursday, September 4, 2014
The NFL regular season kicks off this week with a game betwe ...
- What Gen Z Stars Mean For Advertising
Video Insider, Mallory Russell - Thursday, August 28, 2014
The use of celebrities is one of the most effective creative approach ...
- Foot Locker Finds Branded Video Success Going Back To School
Video Insider, Mallory Russell - Thursday, August 21, 2014
While not as flashy as the Super Bowl, World Cup, or Holida ...
- What You Should Know About Gen Z And Branded Video
Video Insider, Mallory Russell - Thursday, August 14, 2014
Marketers are starting to look ahead to Generation Z, a young generati ...