- After Empowering Women In Branded Video, Who's Next?
Video Insider, Mallory Russell - Wednesday, August 6, 2014
Branded videos about female empowerment are trending in a big way rig ...
- TomTom Reroutes With Its New Ad, Banned From TV
Video Insider, Mallory Russell - Thursday, July 31, 2014
TomTom's ad for a GPS cardio monitor for runners, featuring model Alexandr ...
- Thai-ing Emotion To Branded Video
Video Insider, Mallory Russell - Friday, July 25, 2014
Dtac, a Thai mobile phone company, saw its "Power of Love" vid ...
- 2014 World Cup Stands As Biggest Video Event Ever
Video Insider, Mallory Russell - Thursday, July 17, 2014
Germany may have won the 2014 World Cup, but another big winn ...
- As Dove Celebrates 10 Years of Real Beauty, Others Start to Play In Their Space
Video Insider, Mallory Russell - Thursday, July 10, 2014
This year, Dove celebrates the tenth anniversary of its Campaign for Re ...
- To Create Long-Form OR Short-Form Content? That Is The Question
Video Insider, Mallory Russell - Thursday, July 3, 2014
For years, creative agencies were restricted by the confines of television advertisin ...
- Cannes Proves Branded Video Bridges Gap Between Award-Winning & Mass Appeal Ads
Video Insider, Mallory Russell - Friday, June 27, 2014
For many years, there was a perceived divide in advertising. Award-winning advertisi ...
- Father's Day Brings Jump In Video Viewership
Video Insider, Mallory Russell - Thursday, June 19, 2014
In May, we saw brands make a big splash with Mother's Day-brand ...
- Most Viral Players Of World Cup Take Center Stage
Video Insider, Mallory Russell - Friday, June 13, 2014
This year's World Cup has seen a huge number of campaigns featuri ...
- Ubisoft Shows Prankvertising Still Works
Video Insider, Mallory Russell - Thursday, June 5, 2014
Several weeks ago, Ubisoft released a campaign for its upcoming video ga ...
- World Cup Brands And Video Campaigns
Video Insider, Mallory Russell - Friday, May 30, 2014
While the World Cup is still two weeks from kick-off, brands ha ...
- What Coke's New Campaign Says About the Future of Advertising
Video Insider, Mallory Russell - Thursday, May 22, 2014
This week, Coca-Cola released a new campaign, "This is AHH." In ...
- Brands Apply Super Bowl Know-How To Mother's Day
Video Insider, Mallory Russell - Thursday, May 15, 2014
Mother's Day is a minor holiday. Some might call it a "Hallma ...
- Why Brands Should Embrace The Parody
Video Insider, Mallory Russell - Thursday, May 1, 2014
They say that imitation is the sincerest form of flattery. In brand ...
- Dove's 'Patches' Proves The Debate Matters In Branded Video
Video Insider, Mallory Russell - Monday, April 21, 2014
With the success of "Patches," no one can question that Dove ...
- 2014: The Year Of The Nonprofit In Branded Video
Video Insider, Mallory Russell - Monday, April 7, 2014
Every year, we see new creative trends emerge. In 2014, viewers ha ...
- March Madness Is Golden Opportunity For Advertisers
Video Insider, Mallory Russell - Friday, March 21, 2014
In the U.S., the Super Bowl is the supreme sporting event f ...
- And The Oscar Goes To... Online Film Trailers!
Video Insider, Mallory Russell - Friday, February 28, 2014
When the red carpet is rolled out in Hollywood this weekend, a ...
- Celebrities Continue To Add Star Power To Viral Ad Strategies
Video Insider, Mallory Russell - Friday, February 21, 2014
The use of celebrities is a popular creative approach for brands looki ...
- Sochi Winter Olympics: Which Ads Are Crushing It So Far?
Video Insider, Mallory Russell - Wednesday, February 12, 2014
As you're reading this, we're busy cataloguing new ad campaigns for t ...
- A Look at Super Bowl Viral Ad Winners
Video Insider, Mallory Russell - Tuesday, January 28, 2014
We've measured Super Bowl viral ad success since 2009, finding both surprisi ...
- How To Plan A 'Viral' Video
Video Insider, Mallory Russell - Friday, January 17, 2014
In the past, consumers were forced to endure TV ads. But wi ...
- Five Trends That Will Define Branded Video In 2014
Video Insider, Mallory Russell - Friday, January 10, 2014
Branded video reached new heights in 2013. More than 38% of n ...
- The Holidays In Viral Video
Video Insider, Mallory Russell - Monday, December 30, 2013
2013 turned out to be a banner year for video content marketin ...
- Top Viral Video Campaigns Of 2013
Video Insider, Mallory Russell - Friday, December 13, 2013
An increasing number of brands are investing in video content marketing n ...