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Michael Iantosca

Member since December 2013Contact Michael

Michael joined Integral in early 2012 to lead the charge in driving continued growth in the U.S. and UK as well as develop its business across key international markets. He brings over 12 years of sales experience in the technology and data driven marketing industries. Prior to Integral, Michael served as the Vice President of Ad Sales for VEVO, the world’s leading all-premium music video and entertainment platform. There he led the company’s East and Midwest revenue producing operations. Previously he was Vice President, MTV Digital Sales, at MTV Networks, managing all aspects of digital sales for, MTVU college sites and related vertical networks. Michael spent the first half of his career at Microsoft Digital Advertising Solutions where he served in a variety of roles including search, international and domestic media sales. Michael holds a B.S. in Business from Pepperdine University and an MBA in Finance from Fordham University.

Articles by Michael All articles by Michael

  • What Can Attribution Tell You About Display Incrementality? in Metrics Insider on 09/02/2014

    These days, all marketers (and plenty of tech companies) are talking about attribution, and with good reason. Every CFO wants to know how digital advertising expenditures translate into new revenue earned. But that begs the question: What's new revenue? If your digital advertising initiatives target consumers who would convert anyway, is that revenue really new? More importantly, if you could focus your ad dollars on consumers who are more likely to be influenced by them, how much more revenue would you see?

  • Advertisers Beware, Organized Crime Is Counting On Your Ad Budget in Real-Time Daily on 12/24/2013

    Advertiser, what would you do if I told you that you may be unintentionally funding organized crime? What if I told you that up to 15% of your digital budget is potentially wasted and going to fraudsters? It all ties back to the reality of digital fraud, but the good news is that it doesn't have to.

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