- Biz Dev: Rapp Lands Media Strategy For The White Company
Accounts on the Move, Larissa Faw - Friday, November 14, 2014
The fashion and home wares retailer The White Company, which as i ...
- Super Bowl Rookie Wix.com Hopes To Sharpen Identity With In-Game Ad
MAD, Larissa Faw - Friday, November 14, 2014
After running direct response TV advertising campaigns for the past two yea ...
- HelloWorld, Belk Launch Santa Baby Campaign
MAD, Larissa Faw - Friday, November 14, 2014
This week, Belk and digital agency HelloWorld are launching the Santa Ba ...
- NEW! 72andSunny, Google Commemorate Berlin Wall's Fall
Out to Launch, Larissa Faw - Friday, November 14, 2014
Most stories about the Fall of the Berlin Wall typically center arou ...
- Say Cheese: Oregon's Tillamook Creamery Selects 72andSunny As AOR
MAD, Larissa Faw - Thursday, November 13, 2014
Tillamook Country Creamery Association, a farmer-owned co-op dairy from Tillamook County, Orego ...
- Getting Millennials To Buy CPGs: Bring On The BOGOs
MAD, Larissa Faw - Thursday, November 13, 2014
WPP's Geometry Global is out with a new report, and one importa ...
- Kettle Fills In The Blank For Mobile Mad Libs
MAD, Larissa Faw - Wednesday, November 12, 2014
This month, Kettle is debuting this all-age Mad Libs mobile app v ...
- KBS Writes 'House Rules' For Jersey's Prudential Center
MAD, Larissa Faw - Wednesday, November 12, 2014
In March, Prudential Center Executives tasked agency kirshenbaum bond senecal + partne ...
- NEW! Asset Manager Alger Embarks On First Branding Campaign
Out to Launch, Larissa Faw - Wednesday, November 12, 2014
Most companies celebrate their anniversaries by looking back over past accomplishments, b ...
- Whirlpool, DigitasLBi Aim For 'Upworthy' Content
MAD, Larissa Faw - Tuesday, November 11, 2014
Whirlpool and DigitasLBI are introducing Perceptions of Care videos under this broad ...
- Delivery.Com Sticks To Knitting For First TV Ad
MAD, Larissa Faw - Tuesday, November 11, 2014
Developed by creative agency Juniper Jones, the client's first-ever TV spot entitl ...
- REVOLVING DOOR: Horizon Media Names Kyung Kim VP Digital Activation
People on the Move, Larissa Faw - Tuesday, November 11, 2014
Horizon Media continues to strengthen its digital leadership team by naming Kyu ...
- Shoppers Expect To Be Rewarded For Viewing Ads
MAD, Larissa Faw - Monday, November 10, 2014
That's according to a new Razorfish report which found that half ...
- Millennials Misperceived As Self-Entitled- Value Experiences Over Materialism
MAD, Larissa Faw - Friday, November 7, 2014
And they do want to have fun, according to an extensive n ...
- In Some Ways Lawn Mowers Are Like Goats
MAD, Larissa Faw - Friday, November 7, 2014
Well, according to a new campaign from Stab-bil anyway. Developed by MA ...
- Target, Toms Embark On 'One For One' Holiday Campaign
MAD, Larissa Faw - Friday, November 7, 2014
This holiday season, Target is launching a charitable campaign with Toms Sho ...
- Horizon, MWW Give Back To Give Local America
MAD, Larissa Faw - Thursday, November 6, 2014
Last year, online fundraising platform Kimbia's first national crowdfunding event, Give Loc ...
- Millennium Communications Cooks Up Digital No Yolks Campaign
MAD, Larissa Faw - Thursday, November 6, 2014
Developed by Millennium Communications, the digital-only campaign targets moms -- the ...
- Rosetta Names Eric Healy CEO
MAD, Larissa Faw - Wednesday, November 5, 2014
Healy succeeds Tom Adamski, who in September was appointed CEO of Razorfi ...
- Ad Shop BPN Gains Two New Executive Leaders
MAD, Larissa Faw - Wednesday, November 5, 2014
Longtime CEO and Creative Director Terry Schneider is retiring after 20 yea ...
- Razorfish Global CEO Quickly Puts His Management Team In Place
MAD, Larissa Faw - Wednesday, November 5, 2014
Tom Adamski is quickly putting his stamp on Razorfish Global, the new ...
- Radio Advertisers Get Their Own Agency: Hyperbolic Creative
MAD, Larissa Faw - Wednesday, November 5, 2014
The average American listens to 14 hours of radio each week a ...
- Omnicom Brand Design Shop Hornall Anderson Sets Up NYC Office
MAD, Larissa Faw - Tuesday, November 4, 2014
Seattle-headquartered design shop Hornall Anderson, part of Omnicom, is setting up sh ...
- DigitasLBi Boston Is Tracking Office Collaborators
MAD, Larissa Faw - Monday, November 3, 2014
The agency is attempting to improve its collaborative work process by installi ...
- Sapient To Become Publicis.Sapient - Will Lead Publicis Groupe's Digital Transformation Efforts
MAD, Larissa Faw - Monday, November 3, 2014
When it completes its proposed $3.7 billion acquisition of Sapient, Publicis Grou ...
- UK Brand Agency Elmwood Expands U.S. Presence
MAD, Larissa Faw - Friday, October 31, 2014
The firm has named Jessie McGuire To Head U.S. Strategy, based ...
- Horizon Media Throws A Halloween Party
MAD, Larissa Faw - Friday, October 31, 2014
The agency also did some research about the holiday finding that on ...
- Horizon Media Names Jake Phillips SVP Managing Director
MAD, Larissa Faw - Thursday, October 30, 2014
It's a new position at the New York-based independent media shop. Phillip ...
- BBVA Goes Deeper With The NBA
MAD, Larissa Faw - Thursday, October 30, 2014
The NBA and Spanish financial institution BBVA have struck an exclusive partnersh ...
- The Richards Group Activates Experiential Campaign To Expand Appeal Of RVs
MAD, Larissa Faw - Thursday, October 30, 2014
Hard hit by the recession, Recreational Vehicle sales are climbing back ...