- Former Gartner Executive To Lead IP Efforts At Razorfish
MAD, Larissa Faw - Tuesday, October 6, 2015
As an expert on "emerging technology trends and their impact on busine ...
- Campbell Ewald Checks In To Country Inn & Suites
MAD, Larissa Faw - Tuesday, October 6, 2015
Parent company Carlson Rezidor Hotel Group (CRHG) plans on repositioning the upper-midsca ...
- BSSP Wins Logan's Roadhouse Account
MAD, Larissa Faw - Monday, October 5, 2015
The appointment follows several changes at the restaurant chain. Last October, Logan ...
- Cari Weisberger Gains Traction As Director of Media Services
MAD, Larissa Faw - Monday, October 5, 2015
Weisberger, a digital agency veteran and a founder of the shop th ...
- CP+B's Side Business Is A Thriving Enterprise
MAD, Larissa Faw - Friday, October 2, 2015
The shop created a line of bourbon that did so well Bacar ...
- Campaign Tricked Kids To Go Outside, Become One With Nature
MAD, Larissa Faw - Friday, October 2, 2015
The Barbarian Group did it with a documentary-style film in which th ...
- Content Partnerships Not Always Smooth Sailing
MAD, Larissa Faw - Thursday, October 1, 2015
The demand for content increasingly drives players with conflicting interests to beco ...
- Is LA The New Center Of The Ad World?
MAD, Larissa Faw - Thursday, October 1, 2015
Well, some Los Angelenos speaking at an Advertising Week panel certainly thi ...
- WPP's Sorrell: Traditional Creative Shops No Longer Rule The Roost
MAD, Larissa Faw - Wednesday, September 30, 2015
This year of agency reviews is a tremendous strain on business, accordi ...
- Too Many Brands Reach Latinos With Off-Putting Stereotypes
MAD, Larissa Faw - Wednesday, September 30, 2015
JWT CEO Gustavo Martinez recalled a trip to Medellin, Colombia with colleagu ...
- Want Consumer Engagement? Have A Point Of View
MAD, Larissa Faw - Wednesday, September 30, 2015
Consumer-generated content has a place in the ecosystem, but is unlikely ...
- Adlanders Know Programmatic Is Important Even If They Don't Totally Understand It
MAD, Larissa Faw - Tuesday, September 29, 2015
According to new research from Warc and AppNexus, which released figures duri ...
- People Want Helpful Brands
MAD, Larissa Faw - Monday, September 28, 2015
Although many people believe they are lied to by marketers, according ...
- For Marketers, Big Data Lacks Adequate Analytics
MAD, Larissa Faw - Monday, September 28, 2015
An Advertising Week panel hosted by Bloomberg's David Westin covered lots ...
- Smog Free Toronto
MAD, Larissa Faw - Friday, September 25, 2015
Well, less smoggier these days anyway if a new ad campaign fr ...
- American Standard In Wonderland
MAD, Larissa Faw - Friday, September 25, 2015
A new campaign reimagines classic works of literature to demonstrate to afflue ...
- MDC Beefs Up Business Development Effort
MAD, Larissa Faw - Sunday, September 27, 2015
The firm has tapped MediaCom's Khartoon Weiss for an SVP business developme ...
- California Lottery: 'Little Goes A Long Way'
MAD, Larissa Faw - Thursday, September 24, 2015
A new campaign from David & Goliath highlights the contribution that th ...
- Saatchi Creative Duo Jumps To Havas
MAD, Larissa Faw - Thursday, September 24, 2015
Havas Worldwide has named Paul Johnson and Keith Scott as group creati ...
- Mindshare Lands General Mills Media Assignment
MAD, Larissa Faw - Thursday, September 24, 2015
Zenith Media was the long-time incumbent. The switch comes amid a marketi ...
- Publicis Wins Citi Global Media
MAD, Larissa Faw - Thursday, September 24, 2015
Last year, Publicis Groupe created One Citi Global to manage creative, digit ...
- REVOLVING DOOR: Barbarian Group Rounds Out Leadership Team
People on the Move, Larissa Faw - Thursday, September 24, 2015
The Barbarian Group has several new faces joining its executive team. JoRo ...
- Brawny Man Choice: Clean Up The Mess Or Move To Mexico
MAD, Larissa Faw - Wednesday, September 23, 2015
That's the question posed in a new spot from Cutwater for Braw ...
- AAA Can Get You Out Of Jail
MAD, Larissa Faw - Wednesday, September 23, 2015
Who knew? Which is the point of a new campaign for t ...
- Timberland's Focus On The Great (Urban) Outdoors
MAD, Larissa Faw - Tuesday, September 22, 2015
The brand's fall campaign, "Made For The Modern Trail," intends to encoura ...
- Tis The Season: Rite Aid Targets HR Managers To Promote Flu Shots
MAD, Larissa Faw - Tuesday, September 22, 2015
Developed by Rite Aid's agency Marc USA, the new marketing campaign ...
- Visualizing The UN's Big Global Sustainability Goals
MAD, Larissa Faw - Tuesday, September 22, 2015
A new UN marketing campaign showcases those goals. The challenge was ...
- Agencies Search For Their Next Intern At Advertising Week
MAD, Larissa Faw - Monday, September 21, 2015
Five advertising agencies -- Atmosphere Proximity, Deutsch, Crispin Porter + Bogusky, ...
- L'Oreal Video Influencer Campaign Goes Viral
MAD, Larissa Faw - Monday, September 21, 2015
The videos have attracted a steadily growing audience and more than sev ...
- Travelocity Names Campbell Ewald AOR; Gnome Will Stay
MAD, Larissa Faw - Monday, September 21, 2015
CE, part of Interpublic Group, will be responsible for "delivering an integrat ...