- StrawberryFrog Imports Swedish Humor For Wasa Bread Campaign
MAD, Larissa Faw - Tuesday, August 5, 2014
The campaign centers on branded content, with the first installment launching Augu ...
- Omnicom's Siegel+Gale Sets Sights On Asia With Gramco Partnership
MAD, Larissa Faw - Tuesday, August 5, 2014
As part of the alliance, a Gramco executive will be based ...
- Peachtree Financial's Rebrand 'Promise'
MAD, Larissa Faw - Tuesday, August 5, 2014
Peachtree Financial Solutions may be best known as a purchaser of structur ...
- In Seattle, Rain Helps Promote Upcoming Bumbershoot Festival
MAD, Larissa Faw - Monday, August 4, 2014
To promote Seattle's upcoming Bumbershoot festival, Publicis Seattle deployed a paint produ ...
- Publicis Worldwide Acquires Stake In Arcade
MAD, Larissa Faw - Monday, August 4, 2014
The Singapore-based creative agency counts Unilever, Google, Coca-Cola and IKEA among i ...
- Red Bull Takes Flight In Tricked-Up Twitter Campaign
MAD, Larissa Faw - Monday, August 4, 2014
For the campaign, tied to the energy drink's upcoming Air Race ...
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
MAD, Larissa Faw - Monday, August 4, 2014
The overarching premise is that RB (formerly known as Reckitt Benckiser) wi ...
- Project: Worldwide Acquires Perfect Pitch
MAD, Larissa Faw - Friday, August 1, 2014
Independent agency network Project: WorldWide is acquiring Pitch, an award-winning fully integrat ...
- Vanity Fair Lingerie Supports 'Women Who Do'
MAD, Larissa Faw - Friday, August 1, 2014
Vanity Fair Lingerie is launching its biggest brand refresh in its 100-ye ...
- World Cup Winners Scored With Real-Time Relevance
MAD, Larissa Faw - Friday, August 1, 2014
The World Cup Final had 32.1 million tweets sent during the mat ...
- Beth Viner Named Interbrand CEO New York, San Fran
MAD, Larissa Faw - Friday, August 1, 2014
Interbrand will soon have a new leader. This September, Beth Viner tak ...
- Source Marketing Names New President, CMO
MAD, Larissa Faw - Thursday, July 31, 2014
Source Marketing has made two new talent acquisitions. The MDC Partners-owned agen ...
- Emirates Air Line Says Hello To Chicago Travelers
MAD, Larissa Faw - Thursday, July 31, 2014
To celebrate the launch of Chicago as its 9th U.S. destination, Emirat ...
- BSSP Wins Blue Shield Of California Account
MAD, Larissa Faw - Thursday, July 31, 2014
Healthcare has a new advocate. Blue Shield of California named marketing communicatio ...
- Industry Vet Steve Libenson Joins Rosetta as Partner
MAD, Larissa Faw - Thursday, July 31, 2014
Rosetta Consulting is beefing up its healthcare expertise. The Publicis Groupe-owned custom ...
- Emirates Air Line Says Hello To Chicago Travelers
Marketing Daily, Larissa Faw - Friday, August 1, 2014
To celebrate the launch of Chicago as its ninth U.S. destination, Emirat ...
- Expedia Travels To Throwback Thursday
MAD, Larissa Faw - Thursday, July 31, 2014
In order to promote summer travel, Expedia and creative agency 180LA a ...
- Ad Exec Suhaila Suhimi Hobba Joins AOL Agency Development Team
MAD, Larissa Faw - Wednesday, July 30, 2014
Advertising veteran Suhaila Suhimi Hobba is jumping to the media side ...
- Lifestyle Men's Brand Br4ss Goes 'Big' With New Strategic Alliance
MAD, Larissa Faw - Wednesday, July 30, 2014
Br4ss, a lifestyle men's brand that sells socks, cologne, and underwear, ...
- Horizon Fuels Creativity with The 'United State Of Story'
MAD, Larissa Faw - Tuesday, July 29, 2014
Inspiration can come from anywhere, from Chef Dominique Ansel's croissant-doughnut mashup, "t ...
- Goodby, Silverstein & Partners Teach Oakland Children To Sing, Talk, Read
MAD, Larissa Faw - Tuesday, July 29, 2014
Fewer than half of parents and caregivers in Oakland, CA report readi ...
- StrawberryFrog 'Hearts' Ehrmann Mixim Greek Yogurt
MAD, Larissa Faw - Monday, July 28, 2014
MIXIM, a new fat-free Greek yogurt , is launching an integrated advertisi ...
- Reebok Gets Into The Bacon Craze
MAD, Larissa Faw - Monday, July 28, 2014
Many athletes -- particularly CrossFitters -- are hardcore adherents to the Paleolith ...
- Harman, kbs+ Tackle Sound Degradation In The Digital Age
MAD, Larissa Faw - Friday, July 25, 2014
The audio brand and its agency of record kbs+ are launching ...
- Grey SF Drives New Ryder Campaign
MAD, Larissa Faw - Friday, July 25, 2014
Ryder's first major campaign in nearly two decades is designed to rai ...
- Grey SF Named AOR For IControl Networks
MAD, Larissa Faw - Thursday, July 24, 2014
The WPP shop will be responsible for all advertising, brand strategy, med ...
- "Rival-less" MDC Sees Record Revenue Growth in Q2
MAD, Larissa Faw - Thursday, July 24, 2014
Organic revenue increased 7% and net income attributable to MDC Partners increas ...
- Omnicom's Integer Group Wins Transamerica Account
MAD, Larissa Faw - Wednesday, July 23, 2014
The agency is tasked with helping Transamerica build its brand with ea ...
- Zenith Media Sweeps Up Electrolux Account
MAD, Larissa Faw - Wednesday, July 23, 2014
Omnicom's Prometheus was the incumbent. Electrolux intends to increase its global marketi ...
- POG Distractions, International Volatility Cited As Drags On Publicis Groupe's Q2 Results
MAD, Larissa Faw - Tuesday, July 22, 2014
Organic revenue growth was just 0.5%, while consolidated revenue was down 1.5 ...