Harmon LyonsMember since January 2014Contact Harmon
- VP Business Development Integral Ad Science
- New York New York
- 10003 USA
Harmon joined Integral in 2013 to support the company's accelerated growth and demand for its media quality solutions. In this role, Harmon is responsible for driving revenue through client adoption of Integral's digital technology solutions that help advertisers, trading platforms and sellers plan, execute and optimize their media quality, driving improved ROI. Harmon is a sixteen-year veteran of the online media industry. He has led and mentored teams representing all forms of digital advertising from Search to Gaming. Prior to Integral, Harmon was the Managing Director and Global Vice President of Business Development for Resolution Media an Omnicom Media Group Company focused on search, social and performance marketing. Harmon also held other executive positions at Resolution Media including Vice President of Business Development in the US and Managing Director of the Midwest. During his career Harmon has been responsible for selling and managing media of approximately one billion dollars. Harmon holds a bachelor’s degree from the University of Illinois’ College of Business.
Articles by Harmon All articles by Harmon
- Ignoring Fraud Puts Your Reputation And Revenue At Risk in
Real-Time Daily on
Imagine taking your client out for dinner only to have your credit card declined when the bill comes. Now that's embarrassing, if you're not prepared. A smart person has a couple of backup cards and some cash to make sure that the bill is paid and the client is treated well. In digital advertising, publishers are getting into embarrassing situations like this when they don't take a proactive stance against fraud.