Lora Schaeffer
Member since May 2011Contact Lora- Director Social Media & Marketing Resource Interactive
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- Long Live The #SuperBowl in
Real-Time Daily on
01/31/2014
Once upon a time, marketers would create epic campaigns, unveil them to the world, and sit back to bask in the glow of consumer response. They would spend millions on movie-quality commercials, millions more placing them during the most-watched television programs, and a few more million supporting the message in stores, in print and out of home. Consumers responded only with their wallets -- and success came in the form of sales and perhaps a few industry awards.
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