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Reid Tatoris

Member since February 2014Contact Reid

Reid is the co-founder of Are You a Human

Articles by Reid All articles by Reid

  • Why Animals Are So Good At Telling Stories in Marketing Daily on 09/02/2014

    When it comes to discussing tough or otherwise boring topics, consumers are intensely attracted to the entertainment that animals proffer.

  • The Definition Of An Ad Impression in Marketing Daily on 02/18/2014

    The most common unit of measurement in digital advertising is the impression. And, it's the most common way that digital advertising is bought and sold today. It's so commonplace that most people take for granted that they know what it means. Well, most people are wrong.

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