- Lockdown TV Viewing: From 'Me' To 'We'
Digital News Daily, Michael Baer - Friday, April 3, 2020
As nationwide quarantines took hold in March, an interesting and clear shi ...
- Lessons From 2008 Recession: No Quick Return To Normal For Affluent Market
Marketing Insider, Michael Baer - Tuesday, March 24, 2020
Among the biggest reason why: Economic anxieties are likely to persist f ...
- Affluent Outlook: Finding Clouds In A Silver Lining
Marketing Insider, Michael Baer - Monday, February 24, 2020
While 63% of total Affluents said 2019 was a good year f ...
- Podcasts Are The New Black, With Many Shades Of Grey Within
Marketing Insider, Michael Baer - Wednesday, January 22, 2020
While podcasts are hot, understanding the important differences across listeners can ma ...
- How Authentic Influence Is Earned
Marketing Insider, Michael Baer - Tuesday, March 5, 2019
Influence can only be earned from the ground up, via high catego ...
- 2019 Affluent Outlook: What A Difference A Year Makes
Marketing Insider, Michael Baer - Friday, February 15, 2019
Overall, economic storm clouds appeared in late Q4 '18 and clearly provid ...
- The Yin-Yang Of Luxury As Marketing Opportunity
Marketing Insider, Michael Baer - Monday, February 11, 2019
Luxury is a feeling, but many consumers have mixed emotions of enjoyme ...
- Affluent Millennial Men: The Grooming Paradox
Marketing Insider, Michael Baer - Wednesday, August 15, 2018
These men clearly see the value in grooming. But old-fashioned attitudes regardi ...
- Millennial Women - The New, Experiential Travel Trailblazers
Marketing Insider, Michael Baer - Wednesday, July 18, 2018
Research has shown Millennials are significantly less likely than prior generations ...
- Robo-advisers Use: Putting The Tech In FinTech
Marketing Insider, Michael Baer - Tuesday, April 10, 2018
"Robo-advisors" - the digital platform that provides automated, data/algorithm-driven financial planning servic ...
- The Affluent Outlook 2018: Affluents In The Age Of Polarity
Marketing Insider, Michael Baer - Monday, February 12, 2018
Affluent American consumers feel good about their pocketbooks - and conflicted abo ...
- Be Un-cool: 7 Ways Cool Can Lead You Astray
Marketing Daily, Michael Baer - Tuesday, July 18, 2017
While everyone may be seduced by cool, shooting for it is nev ...
- Awaiting The Advertising Industry's 'ITunes Moment'
Marketing Daily, Michael Baer - Thursday, April 27, 2017
Let's take a look at the key issues that iTunes solved th ...
- The Case For A Branded App
Marketing Daily, Michael Baer - Wednesday, March 22, 2017
Contrary to what many marketers are thinking of late, the benefits f ...
- Are You Content With Your Content?
Marketing Daily, Michael Baer - Tuesday, February 14, 2017
The growth in content marketing and the glut of content published ha ...
- Happy 'View' Year
Marketing Daily, Michael Baer - Wednesday, January 4, 2017
Viewability isn't a be-all and end-all, but it's a few steps ...
- Is Annoyance A Media Strategy?
Marketing Daily, Michael Baer - Monday, November 21, 2016
Popups are delivered that force me to landing pages and app sto ...
- The Age Of The Kordell Stewart Employee
Marketing Daily, Michael Baer - Monday, October 10, 2016
I was and am a "Slash." Without the throwing, kicking and runni ...
- Mobile Isn't Just Another Screen
Marketing Daily, Michael Baer - Tuesday, September 13, 2016
The reasons, contexts, and ways that people use the mobile screen ha ...
- Alexander Hamilton: A Would-Be, Modern-Day, Marketing Genius
Marketing Daily, Michael Baer - Friday, July 1, 2016
As a thinker, doer and creator, Hamilton was in many ways ...
- Disintegrating 'Integration'
Marketing Daily, Michael Baer - Monday, June 8, 2015
If I had a nickel for every company that says it's ...
- An Impression Is Anything But ...
Marketing Daily, Michael Baer - Thursday, April 9, 2015
A media impression is rarely seen or noticed or remembered. It ...
- The Tyranny Of 'Scale'
Marketing Daily, Michael Baer - Tuesday, December 9, 2014
That's a key problem with scale - it generally trades out relevan ...
- Expertise In Generalism
Marketing Daily, Michael Baer - Thursday, February 20, 2014
As the world changes ever faster, and the challenge of connecting doze ...