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Mike Welch

Member since November 2013Contact Mike

  • President AT&T
  • Roanoke Texas
  • 76262 USA

Articles by Mike All articles by Mike

  • Audience Targeting Changes TV Advertising in Real-Time Daily on 03/27/2014

    The ability to target a specific audience on TV like you would target a specific audience in digital seemed like a fantasy just a few years ago. But today, we hear a lot of buzz around TV audience targeting. Whether it is called "Addressable," "Audience Targeting" or "Programmatic," it signals a change in the way TV advertising is being targeted and bought.

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