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- Audience Targeting Changes TV Advertising in
Real-Time Daily on
03/27/2014
The ability to target a specific audience on TV like you would target a specific audience in digital seemed like a fantasy just a few years ago. But today, we hear a lot of buzz around TV audience targeting. Whether it is called "Addressable," "Audience Targeting" or "Programmatic," it signals a change in the way TV advertising is being targeted and bought.
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