Doug Pollack
Member since January 2012Contact Doug- Director of Data Analytics Lotame
- Columbia Maryland
- 21045 USA
Articles by Doug All articles by Doug
- The Power Of Purchase Data in
Real-Time Daily on
04/07/2014
With an ever-increasing number of shopping channels available, marketers and retailers today must continually evolve their data-driven marketing strategy -- or risk falling behind the competition. This requires continuous touchpoints with the audience to not only help drive them to their stores, but to help influence the purchasing decision while inside the store.
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