Articles by Peter All articles by Peter
- For Boomers Make Sure Your Marketing Hits Home in
MAD on
10/06/2015
As more and more Baby Boomers prepare to retire they are shifting their daily focus from the workplace to the home-place. This shift will manifest itself in many ways and is an opportunity to market products and services that align with newly emergent needs and desires of a home-centric lifestyle.
- A Tale Of Two Shacks in
Marketing Daily on
02/20/2015
It was the best of burgers, it was the worst of gadgets ...
- After Fashion Week Comes the Question: Who Will be the Next Fashion Victim? in
Engage:Boomers on
09/16/2014
Fashion Week rocked last week, once again setting New York abuzz as the setting for the celebration of chic that sets the standard for global style. This elegant event and all of its pageantry takes place not far from Madison Avenue, the epicenter of image and home to the creative minds that translate haute couture into everyday style for the masses.
- Boomers Will Be Fine...Until They're Not in
MAD on
04/29/2014
Rational Boomers act irrationally when confronting aging. The challenge for brands in every category is to simultaneously understand the irrationality of this consumer group while offering rational solutions and innovative new products and services targeted to the changing realities of aging. A key to success in this effort will be marketing and messaging that starts by re-defining the now irrelevant concept of "old age."
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