Robert Cell
Member since May 2014Contact Robert- Chairman MyBuys
- http://www.mybuys.com/
- LinkedIn: https://www.linkedin.com/profile/view?id=4672637&authType=NAME_SEARCH&authToken=LGj0&locale=en_US&trk=tyah2&trkInfo=tarId%3A1400267116988%2Ctas%3Arobert%20cell%2Cidx%3A1-1-1
- San Francisco California
- 94102 USA
Robert Cell is the founder and chairman of MyBuys, a provider of coordinated personalization solutions for display ads, email and websites. Prior to founding MyBuys Robert served as CEO of AdSpace Networks and COO of Blue Martini Software.
Articles by Robert All articles by Robert
- When In Acronym Overload, Simply Remember The Letter 'A' in
Real-Time Daily on
05/21/2014
The digital media landscape is littered with acronyms - CPM, CPC, PPC, ROAS, ROI - each fostering heated debate, and together clouding the core problems we're trying to solve. All are meant to help us measure performance, but are we measuring the right things? It's time to cut through the debate around clicks, views, actions and impressions, and focus on the one question marketers should be asking around performance, Did this marketing action result in a consumer purchase?
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