Articles by Jared All articles by Jared
- A $5 Million Budget Is Enough in
Planning & Buying Insider on
09/30/2024
CMOs often lament they need twice that, at least, to stand apart in hyper-speed digital media. The fact is, $5 million is a normal budget for the mid-market brands and a dream for many startups. The problem is when marketers make it work more like $2 million. They need to double their impact, not there budget.
- How You're Set Up To Fail On Amazon, And What To Do About It in
MediaDailyNews on
01/25/2023
Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now.
- Create Better Retail Copy By Using Social Data in
Data and Targeting Insider on
06/03/2014
New platforms such as Wanelo, Houzz, Polyvore and Pinterest are giving us deeper insight into consumer behavior beyond intent that can be leveraged for more tailored, creative copywriting that resonates.
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