• Facebook Moves Video Targeting To Audience Direct For Publishers
    Facebook on Tuesday said the company will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly to advertisers using Facebook's people-based advertising platform.
  • Time Earned Video Metric Shows Extra Seconds Count When Targeting Ads
    On average, marketers have tripled their 15-second investment without buying more time simply by adding interactive features to their video ads, according to a study released Tuesday.
  • Behavorial Changes Seen More In Men Who Own Virtual Assistants
    Men who own virtual assistants are more likely to change their shopping, online search, and media consumption behavior, compared with women who own these devices, according to data from Toluna, a digital consumer insights company.
  • Facebook Denies Targeting Youths Based On Emotional State
    Facebook has denied targeting users as young as 14 years old who feel emotionally "overwhelmed" and "anxious," after The Australian reportedly gained access to a document showing advertisers how to reach this market segment.
  • Study: Gap Found Between Customer Expectations And Reality
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
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