by Laurie Sullivan on Apr 27, 4:51 PM
According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
by Laurie Sullivan on Apr 20, 5:35 PM
This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
by Laurie Sullivan on Apr 13, 10:58 AM
Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
by Laurie Sullivan on Apr 6, 11:56 AM
Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
by Laurie Sullivan on Mar 30, 2:45 PM
ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
by Laurie Sullivan on Mar 22, 11:57 AM
The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
by Laurie Sullivan on Mar 15, 5:06 PM
Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
by Laurie Sullivan on Mar 9, 3:43 PM
Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
by Laurie Sullivan on Mar 1, 11:22 AM
Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
by Laurie Sullivan on Feb 22, 2:53 PM
Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.
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