A London-based company has developed technology that tells marketers the revenue they're missing by ignoring to target a specific market segment.
The Direct Marketing Association (DMA) this week at &THEN in Los Angeles began rallying the industry to develop new guidelines specifically for retail stores.
A Yahoo patent could bring targeting and tracking capabilities to out-of-home (OOH) advertising. The recently updated patent describes a method of real-time advertising in public spaces.
Apple this week opened Search Ads in its App Store for iPhone and iPad in the U.S to all publishers and developers after announcing the service last June. The ads go live Wednesday with a credit toward the first campaign. The ads aim to target consumers based on relevancy.