The emerging channel known as calendar-based digital marketing proved very lucrative for COPA in the United States, but it meant using technology that would bring awareness and keep its existing fans engaged.
Not all brands tie and time television advertising spots to run simultaneously with search ads. But when they do, how should marketers think about attributing TV media and calculating metrics, especially when it's tied to search advertising or marketing?
Locally targeted mobile video campaigns rose 5% in Q2 2016, compared with the previous quarter, with retail subcategories like automotive dealerships contributing to the majority, according to the recent report.
MediaMath has integrated Geopulse Proximity from Factual into its TerminalOne Marketing Operating System to deliver targeted mobile advertisements to consumers based on their proximity to physical locations.
Spot.IM has closed a Series A funding round worth $13 million to build out its platform. The technology gives visitors to sites like News Corp and Time the ability to leave comments and interact with others reading the same article in real time.