If Google's Project Fi proves successful, users may become even more cautious about transacting commerce on smartphones, and brands will need to work with Google to convince consumers it's safe to make transactions.
The newly released Apple Watch has prompted predictable but understandable worries about media distraction and consumer safety. But it also reminds us how wearable media turn users into curators who will control more precisely which data inputs get through.
The increase in prices to advertise on social sites like Facebook could push U.S. presidential candidates into the arms of search engine marketers, especially on the Yahoo-Bing network, where the cost per click (CPC) remains lower for many keywords.
For many of us, TV stopped being TV a long time ago. We're still waiting for advertisers to catch up.
Programmatic media buying from Web to television continues to rise, but there's a reason: the flow of consistent data. The trend continues to force consolidation across the advertising industry such as AOL's acquisition of Adapt.tv, and Google's acquisition of mDialog.
Our engagement with phone and tablet apps is only increasing. When we get an app we like, it becomes part of a routine. But making an app indispensable remains at least as challenging as getting someone to download it in the first place.
With March Madness officially over, data from ad campaigns run during the games is now rolling in. Extreme Reach, a Needham, Mass. digital media company, analyzed brand lift from advertising campaigns that aired during the Final 4 Championship games. Brands from three sectors -- automobile, telecom and technology -- stood out. Cadillac, Apple, and Sprint had the highest brand lift during this time out of all companies analyzed.
An IPG Media Lab/Yahoo study tested scores of ad variations on thousands of users to determine where personalized messaging was most effective, and where consumers most tolerated the data-gathering needed to deliver it.
Display and video advertisement rely on accurate customer data in order to personalize emails and Web site pages, yet more than 71% of the 223 million B2B records analyzed by Dun & Bradstreet's Netprospex were found either inaccurate or incomplete. The company's 2015 State of Marketing Data Benchmark Report identifies identifies the need to improve data management in four key areas: completeness, ability to deliver emails, ability to connect by phone, and duplicate records.