• Sony Sponsors Adobe Analytics Competition To Find Answers In The Data
    Sony wanted to find a way to optimize its PlayStation business through data, so it sponsored Adobe's twice-annual analytics competition to find answers.
  • Unusual Data Partners Finding Close Connections
    Real-time location data and ad-targeting services brought together some unlikely suitors this week ranging from xAd's acquisition of WeatherBug, to WPP's data alliance with Spotify, and Snapchat's data deal with Foursquare.
  • Coke Vs. Pepsi: Taste Test Moves To Data Targeting
    After 40 years of relentless advertising and a variety of slogans and creative advertising campaigns, data tells marketers that the differences between Coke and Pepsi go much further than their distinct flavors.
  • The 'Cardinal Sin' Of Data Collection
    Capturing consumer data without using it to personalize messages should become a "cardinal sin" because it alienates existing and potential customers and limits their desire to share more, according to a recent report.